In order to swap Axis, and I think this is what you need, just follow this instructions:
Setting up the Roland GX-24 for Axis Swap
By default, the new Roland GX-24 plotter is setup for cutting from left to right, rather than cutting down the length of the roll. Most sign specific software, such as SignLab, FlexiSign, and ProDeSIGN expects the orientation to run the length of the roll. Roland calls this Rotate 0 or Rotate 90. To change the default, follow these instructions:
Load material in the machine.(the display will say SETUP SHEET, and ROLL
Press ENTER
(Note that the cutting head will stop on the left hand side of the machine.)
Press MENU button twice
Press DOWN ARROW once (the top of the display says CONDITION)
Press the RIGHT ARROW once (the top of the display says FORCE)
Press the UP ARROW twice (the top of the display says ROTATE)
Press the RIGHT ARROW once (the bottom of the display says 0 deg)
Press the DOWN ARROW once (the bottom of the display says 90 deg)
Press ENTER
Press the MENU button twice (the top of the display says UNSETUP)
Press ENTER (the display says SELECT SHEET >ROLL)
Press ENTER
(Note that the head will now scan the size of the vinyl and stop on the right side of the material.)
THAT'S IT!