[monkeylantern]

Very much depends on what you're selling. Alternative Apparel and/or Bella for fashion orientated, Fruit of the Loom or Hanes or Gildan for the average internet seller (offensive slogans, computer geek, etc.), Proclub or Conquer or etc. for the urban market.

I'd say Fruit of the Loom was considered a bordeline fashion shirt, given Threadless.