Here Is what I was told when asked what can be done for the search word "Funny T-Shirts"
We will work hard within the parameters of what would normally be a maintenance level of service. We are targeting a phrase, 'funny t-shirts' that is highly competitive and over the course of 6 months, I would be impressed if we reach the first page for that specific phrase. I am pretty sure we will reach the second page, and will definitely achieve first page rankings for other 3-word phrases that we will target as milestones to achieving our primary goal. I would then expect that we would be able to maintain or increase the level of service and start to make serious achievements in terms of first page and top 5 rankings in Google.
Our secondary goal in providing services is to demonstrate what it like for a web entrepreneur to have a trusting, professional relationship with a web solutions company, and to earn referral business from you.
It is very easy to determine if $250 a month is a good deal or not. Here is a chart showing the average click thru rates for search engines based on rank #.
And the exact search volumes for the keyword "funny t shirts" is 165,000 a month.
So at position 10 you should receive an estimated 4,785 visitors.
The average ecommerce conversion rate is 2%
4,785 visitors x 2% = 95.7 customers
Take 95.7 x the amount of profit you make on your average sale and now you know how much its worth to rank #10 on search engines.
So lets say you profit $10 on average from each sale you make.
95.7 x $10 = $957 in profit per month. Now that will go on as long as you are ranking in the top 10. I will pay $250 to make $957 all day long.
Now the real question remains is the SEO'er your hiring capable. $250 a month is extremely cheap for a keyword with this high of a search volume and amount of competition.
Other things to consider is the age of your domain and how long it been on topic. If you have a relatively new domain (newer than 1 year) ranking on the first page for such a competitive keyword would be very difficult.
My suggestion is to get a list of websites/keywords this client has done seo for and check for yourself. be sure that the keywords they are showing you have similar competition and search volume to the keywords that the company will be obtaining for you. If possible, ask if the company will let you call a couple customers to make sure that they aren't just supplying you with random websites/keywords that they didn't do.
I hope this helps...
Oh, one more thing, focus your time on social media as it is where future business will be initiated.
Thanks
Mark
Owner
http://www.buyembroiderysupplies.comBuy Embroidery Supplies