I have a few comments and I hope you don't take this personally in any way, it's meant as constructive criticism.
1 - You need a more shopping cart feel on your site. It's not immediately clear from the home page that the intent is to sell clothes. Even when I knew I was looking for a shirt on sale, it took me a minute to find it. Your site looks nice, but function is more important than looking cool if you want to sell. Also, you should probably expand to a line of a few shirts, it's very hard to sell one design in most cases.
2 - Your design is nice and the print is nice, but who does it speak to? It speaks to anyone who wants to represent FBGS. I personally am not even sure what FBGS is. Why would I want to represent it? I know GAP and Old Navy have shirts like that, but they are already recognized brands. Did you know that simple "I love Grandpa" and "Greatest Dad in the world" sell well the world over? Not because they look that amazing but because they mean something to a specific target audience. I'm not saying to do those shirts, but you need to define a target market and cater to them as opposed to just putting up cool shirts and hoping for sales.
3 - How are you marketing? Once you have a product that caters to a specific market, you need to have some way of people knowing to look there. Your site is lost in cyberspace. Just because you have a site it doesn't mean anyone will find it unless you have some way of letting them know it's there.
Hope some of this helps you. Best of luck!!!
Mendel
1 - You need a more shopping cart feel on your site. It's not immediately clear from the home page that the intent is to sell clothes. Even when I knew I was looking for a shirt on sale, it took me a minute to find it. Your site looks nice, but function is more important than looking cool if you want to sell. Also, you should probably expand to a line of a few shirts, it's very hard to sell one design in most cases.
2 - Your design is nice and the print is nice, but who does it speak to? It speaks to anyone who wants to represent FBGS. I personally am not even sure what FBGS is. Why would I want to represent it? I know GAP and Old Navy have shirts like that, but they are already recognized brands. Did you know that simple "I love Grandpa" and "Greatest Dad in the world" sell well the world over? Not because they look that amazing but because they mean something to a specific target audience. I'm not saying to do those shirts, but you need to define a target market and cater to them as opposed to just putting up cool shirts and hoping for sales.
3 - How are you marketing? Once you have a product that caters to a specific market, you need to have some way of people knowing to look there. Your site is lost in cyberspace. Just because you have a site it doesn't mean anyone will find it unless you have some way of letting them know it's there.
Hope some of this helps you. Best of luck!!!
Mendel
