Hi
I want to create some decent quality tshirts with a particular concept in mind. What Im trying to figure out is if I should gor for a chic demographic or the masses. My concern with the chic only approach is that soon enough Im a sure others will copy my idea---- and Im afraid that by doing chic only I may miss out on more massive sales to a more general public.
The concept is very simple I have would work for both. But according to me, when "the masses" wear something, then it goes out of style or looses buzz. Maybe not.
I have thought of maybe creating two lines: one for the masses and one for the boutique/chic buyers. Since I will be putting a brand on my tshirts, should I create two different brands, kinda like what Ralp Lauren does....Polo, Chaps, etc.........?
thanks
I want to create some decent quality tshirts with a particular concept in mind. What Im trying to figure out is if I should gor for a chic demographic or the masses. My concern with the chic only approach is that soon enough Im a sure others will copy my idea---- and Im afraid that by doing chic only I may miss out on more massive sales to a more general public.
The concept is very simple I have would work for both. But according to me, when "the masses" wear something, then it goes out of style or looses buzz. Maybe not.
I have thought of maybe creating two lines: one for the masses and one for the boutique/chic buyers. Since I will be putting a brand on my tshirts, should I create two different brands, kinda like what Ralp Lauren does....Polo, Chaps, etc.........?
thanks