After viewing the kit, I would say this is a fairly decent deal. I am always under the guise of starting out right. This is definately not overkill and in my opinion, the bare essentials to actually make money, and not being just a hobby. It does appear to be slightly misleading in the way the package is laid out. The price does not include a conveyer dryer. I believe a conveyer dryer is critical if you want to turn jobs around. So many people want to cure their shirts using a flash unit. The heat has a tendency to warp the platens as well as heat them up so when you print another shirt or a second pass, you can clog your screens easier. It also slows you down because you can't print at a good speed while you are waiting for your shirt to cure.
I am unfamiliar with the joystick registration, but the press looks very solid. I did a search and found they have a patent on this technology and it does appear to be a very good concept. I would call the company and see if they have a video demonstration of how the registration system works.
I would contact the company and confirm as to what all comes with this setup. When I began, I bought a 4 color 4 station, conveyer dryer (smaller than what is shown), exposure unit, flash unit, frames, inks, squeeges, etc. My out of pocket expense was a little over $5,000. This setup has a little more, even with the conveyer dryer and not for much more than I paid. I purchased additional equipment as I went, like a washout booth, similar to what they have shown and a pressure washer (heavy duty, not the cheapos.)
Overall, the press looks built extremely well and you do get what you pay for. Good luck.