Screen Print the Big Bucks

Puma10:

Sounds like you want to create bigger margins and make more money right?

This industry is ultra competitive. You can charge more, but you have to back it up with excellent customer service, better artwork, faster turntimes, more services, or doing what others don't want to do. It's great that you don't want to get caught up in the "race to the bottom" with bidding wars on quotes, however the more sophisticated the customer - usually the more demanding they are and that can include financially too.

Another opportunity for you is to increase your margins by being more efficient. Building a sustainability program, starting a lean initiative, analyzing your core business metrics, and scrutinizing your labor may produce the extra margin you are looking for without raising your prices. Start small and handle the low hanging fruit and easy things you can change.

I'd also recommend having some goals in mind - both short and long term. Work backwards from them and determine how you are going to achieve them.

Good luck,

-M

Puma10:

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Visual Impressions - Visual Impressions - Screenprinting, embroidery, digital screenprinting, textile screen printing, graphic design, direct on garment printing, specialty printing, tshirt/teeshirt printing. Located in Milwaukee, serving the country

Ink to the People - Custom T-Shirts. Design Online. Make a Profit. | Ink to the People

Thanks for the kind words - I'm here to help...

-M