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I wanted to start making tee shirts with my school name/logo on it. Is it legal to do this? I want to put my college name/logo on tee shirts and hoodies.
College names and logos are usually federally registered through the US trademark office. So it's only legal to use them if you properly negotiate license or permission.

If the school is a major one, like a Division 1 sports school, then don't hold your breath. You need a license through the CLC. It takes big time manufacturing and distribution capabilities to get a license. Plus, the upfront fees and royalties make it expensive.

Even if you are talking about a smaller school, like a Division 2 or 3 sports school, the licensing may be done through the LRG. While not as difficult as CLC schools, you can still expect to pay fees and require legit sales channels.

If the school does not fall under either licensing agency, just contact school officials and find out what it takes to get permission.
 

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So what about brand name clothing? I see all the time in shops along the boardwalk in atlantic city, with brands pressed onto shirts and hoodies. Name brands such as puma, DC, monster energy. Isn't that illegal?
Yes, those shops are only open until they are hit with fines and law suits, leading to ruined lives for trying to smooze off of established companies hard work.
 

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So what about brand name clothing? I see all the time in shops along the boardwalk in atlantic city, with brands pressed onto shirts and hoodies. Name brands such as puma, DC, monster energy. Isn't that illegal?
If they are pressing heat transfers onto the shirts, then it's very possible they are buying the transfers from a licensed dealer. That would make more sense than them being licensed by all those brands on an individual basis.

But if they are not licensed and not buying from a licensee, then what they are doing is illegal. Maybe it will catch up to them, maybe it won't. Either way, it's probably not a good business model to follow.
 
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