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So I know the person who started ryshca, and the last couple of days he finally got some attention on digg and various sites. I, personally feel that his "approval" is snobbish and will turn people off. He insists it will create a demand, and that he will be 100% in charge.

www.ryshca.com Ideas?

He makes zippy of the product, but Im sure only until he hits it big.
 

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I think it's snobbish, but I'm definitely not his target audience. I'm sure there are plenty of people who will send an e-mail for a chance at some free clothes. I think it's a clever gimmick. Presumably he already has a plan for how to eventually make money with all this?
 
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