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Discussion Starter #1
Anybody have luck with small space ads placed in traditional mags? We have an ad going in to the back of Rolling Stone's next issue and are expecting a bump...

I'm curious if anyone out there has tried The Onion or lad mags like Maxim, Stuff, FHM, etc. Or other music pubs...Alternative Press? Vibe? Rock mags? College newspapers?

There's room for all of us out there...
 

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Rolling Stone has contacted me a few times, saying that other t-shirt sellers are advertising in their mag, but I've never taken the plunge.

Are you advertising in the classifieds, or an actual color ad in the magazine?

College newspapers is a neat idea.
 

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Discussion Starter #3
They have a section called "the store" in the back of the mag. It's basically a slide and copy type thing. Lots of t shirt sites have been in this section, like Tshirtsthatsuck.com and others. Tshirtsthatsuck.com has "graduated" to a 1/3 page ad in the pub.
 

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Thanks for the clarification...that sounds like the same spot that the guy called me about.

Let us know how it goes for you.

Are going to design your own ad? I'd be interested to see what your ad would look like.

I almost did this during the holiday season last year, but I decided not to at the last minute. If you get decent results, I may give it a shot.
 

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Also curious as to how much advertising on that level goes for. I spoke to a marketing rep for GQ in regards to their Media Kit and the initial fee was some figure like 50K than depending on the ad space you would add on 40k-80k. Am I way off here? Did I maybe miss something?
 

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Discussion Starter #11
We're in the current issue, August 11, with Hendrix on the cover.

Forgive me if I decline to go into specifics about hits, sales and ad prices. But I'll point this out: If you've noticed that threadless and tshirtsthatsuck have gone to half page and quarter space ads, you'll draw a pretty good conclusion as to the effectiveness of Rolling Stone.
 

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If you've noticed that threadless and tshirtsthatsuck have gone to half page and quarter space ads, you'll draw a pretty good conclusion as to the effectiveness of Rolling Stone.
Good point, but that's not necessarily true. Some corporations have the budgets to increase to larger ad units.

Also, the ad sales reps will often give a significant discount to long term advertisers (like threadless and tshirtsthatsuck) so they can say in their sales pitch "you can see other advertisers in your niche have bumped up to a larger ad unit).

Forgive me if I decline to go into specifics about hits, sales and ad prices
That's understandable not to go into specifics, but it would be nice to give us a general idea of how it went...you did sort of start this thread asking for others to share similar information :)
 

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Discussion Starter #14
Okay, Rodney, Jeez. Here goes.

Hits, double to quadruple our previous traffic. Conversion, probably two to three times higher. Way more page loads, lots of time per user spent on site. These people want to see your product. Many will buy more than just one shirt.

We're only a few days into the run. Rolling Stone is a bi-weekly so our ad will be "on the racks" for 14 days or so.

Has anyone else placed ads in any other pubs that work? Banner ads? Sandwich boards? Anything?

As long as we're all sharing...
 

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sackwear.com said:
Has anyone else placed ads in any other pubs that work? Banner ads? Sandwich boards? Anything?

As long as we're all sharing...
Thanks for sharing man. That's very cool. I have spoke at length with some of the Mojo merchants that have placed ads with some success. The overwhelming advise they gave to me is that you HAVE to reach your target Audience and Age. Not just an age that likes your stuff but an age that has a freakin credit card. ;)
 

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Hi everyone --

I am a newbie here and was just going thru some of the threads and thought I would comment about this topic. In addition to having a t-shirt business, I am a PR Specialist and instead of buying ads, do some Publicity on your company --- it's FREE! You need to be very creative and don't feel bad if your story doens't run the first time, but your odds will increase dramitically if you find your niche publication -- (ie: if you sell t-shirts of dogs, target dog publications). If you come up with a creative news angle about your company, they will run it!
Trust me, this is what I do for a living. It takes a little practice and some patience, but it WILL work. Magazines are expensive and unless you give the readers a special offer, it will be extremely hard to measure --
Good luck! :)
 

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Hey,
I have run ads in OK magazine and US weekly. I will only run ads when they have a last minute remnant available. It is over-priced and I haven't seen the type of traffice that I would like to.

Hope this helps
TARA
 

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Hi everyone --

I am a newbie here and was just going thru some of the threads and thought I would comment about this topic. In addition to having a t-shirt business, I am a PR Specialist and instead of buying ads, do some Publicity on your company --- it's FREE! You need to be very creative and don't feel bad if your story doens't run the first time, but your odds will increase dramitically if you find your niche publication -- (ie: if you sell t-shirts of dogs, target dog publications). If you come up with a creative news angle about your company, they will run it!
Trust me, this is what I do for a living. It takes a little practice and some patience, but it WILL work. Magazines are expensive and unless you give the readers a special offer, it will be extremely hard to measure --
Good luck! :)
I like Melinda's approach. If you can get mention in something "newsworthy", it is definitely more valuable.

I work in the publishing industry and I know that most ads are run in consecutive issues in order to create brand awareness. Often times a first time ad is overlooked -- it may take 2 or 3 ads in subsequent issues to build any sort of connection.

That being said, I think placing ads is a poor use of funds. The results are very difficult to measure and quantify.

Neil
 

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I like Melinda's approach. If you can get mention in something "newsworthy", it is definitely more valuable.

I work in the publishing industry and I know that most ads are run in consecutive issues in order to create brand awareness. Often times a first time ad is overlooked -- it may take 2 or 3 ads in subsequent issues to build any sort of connection.

That being said, I think placing ads is a poor use of funds. The results are very difficult to measure and quantify.

Neil
yes ive been giving thoughts to placing an add, a 'launch' ad so to speak in a very well knwn and big selling tattoo magazine, esp with my clothing been inspired by and targeted at that market for one. im not sure totaly, altho i knw it will cost afair mount of money, but it could or could not help, if it did then that would be well spent.
 

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if your site has a discount code function that can be a good way to measure the effectiveness of your advertising. publish a discount code that is unique to one ad and you can tell exactly how many sales it produces.

but yeah, i agree with melinda, free publicity is the best :)
 
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