That's what happened with our site last week. We are starting to see an resurgence of traffic from word of mouth, though. Also, through our advertising, we got a TON of hits, but very limited conversion. We retooled for a few days, and hopefully this will help.sackwear.com said:At the time the hits were mostly from friends, and friends of friends.
Maybe everyone has experienced this: your site goes up, your buddies check it out, then the hits nosedive, then the hits go back up with real customers who are looking for shirts.