thanks rabid for your insight! what i really think it comes to down to is your target market. what types of shirts you are selling, and who is most likely to buy them. for example, lets say i was selling t-shirts for motorcycle fanatics. now lets say i could get a mall space for about 3, grand a month (the going rate for a mall kiosk in new york) and then lets say i could get a space in a national motorcylcle mag for the same price, the thing to consider here is that while i will get alot of instant visibility for my motorcylcle shirts in the mall, alot of those people in the mall, are going to be soccer moms, teenagers who like hip hop or rock music, or the average working joe, who could care less for motorcycles, or motorcycle t-shirts. now if i where to go in a motorcycle magazine with my shirts, then EVERY single reader of that mag is a potential customer! so given the same number of viewers for my shirts in the mall, or in the magazine, i would think that the magazine would be a better bet. also in a typical mall enviroment, you are competing with the sneker stores, the record stores, other clothing stores, and everything else. most people i know go to the mall with a set budget, AND a set idea of what they are going to buy. so if a kid goes to the mall with 50 bucks to pick up a ps2 game, it will be very hard to get him to buy a tee-shirt instead, unless that shirt is incredibly hot! and finally you have to take into account that many busy working adults (mysef included) dont have the time , or desire to run around in crowded malls all day, waiting on lines and looking for stuff. i use netflix online to rent my movies, amazon .com to buy my books, circut city online to buy electronics, and so on. thats why i believe that if you are serious about making the maximum dollars, in the long run, and not just a few quick dollars in the short term, then you have to develope the internet side of your biz along with your mall kiosk. by the way, you say your internet sales are slow at best, what types of things are you doing to market the website?