It's a good start. Try not to take too much offense at the list below (I am not saying the site is terrible or such); I just tend to be good at catching a lot of small details like these =) (Maybe I should make a standard disclaimer like then for when I'm reviewing sites ;P)
The page is just a hair too wide to fit in 800x600 resultion; you might consider shrinking it a tad to help appease that ~15% of people visiting. (~780 pixel width is a fairly good aim, but if it could fit even small to account for not being maximized/etc. that'd be even better.)
The background color seems to make it hard for me to focus on the text; there seems to be decent contrast (not great, but decent) as it stands, but it's still difficult to read (maybe it's just me?). You might consider making the background a bit darker; say, #447722. Adjusting the white text to full white may help as well.
You probably want to make the email link on the front page a clickable mailto link.
The link to 'check out all 5' isn't distinquishable from regular text, so nobody can tell it's a link.
The extended menus under the shop listing are a bit annoying. If you can, I'd suggest listing all 3 sections together instead of having the shirt subsection to make it a bit easier to work with (Actually, I'd jsut include all the shirts together as it is now). You might also have a default (probably shirts?) that it goes to for simply click the shop link instead of one of the subcategories.
In addition to the above, the links are not consistent - on some pages the hats are lsited on top, and others the shirts are. It looks like you are using basic HTML pages across the site -- you may want to implement something like SSI (Server Side Includes) to have one global navigation file that is easier to work with. SSI is very easy to implement even with limited experience, and any decent webserver should support it.
Your top email link in the contact section isn't complete; the .org is left off in the mailto.
You will definitely want a more zoomed-in image available, and I would suggest digital as well.
You should probably make the shirt images on the front page be a link to the shirt page.
An actual example (or even digital representation) of the design on the hat would be good.
You may want to remove the 'dealer locator' until there are dealers and/or you have a chance to add them too.
The rollover image changer for the navigation at the top doesn't seem to work in Firefox; it may be best to change these to text links anyway, as search engines like that better.
You should add alt text to your t-shirt images (RELEVANT, not just a list of keywords) for search engines to pick up on.
That's all I've got for now. Hopefully some of that will help you!
I'd remove the guy walking graphic on the left. It cheapens the site. Background colour feels empty and I'd consider adding more headings on top. Feels unfinished. Otherwise seems like a decent site. Have you been established online for a long time? Your idea behind it is good though and I like the eco-friendly aspect.
Use a zoomed image generated by a graphic software program. You'll have more control over sizing, resolution and can adjust the image to work best on your site. A real model or two will also demonstrate the "fit"of your shirts more graphically for your customers. It can be more effective than a simple descriptive paragraph alone.
Take note, other aspiring website builders - a 'finely tuned' website is a good website. You should always be analyzing your site (and getting feedback) to see what can be better.. it should never be just 'good enough'.
And once you've got it the way you want it, keep it current. Nothing I hate to see more than a site that is constructed and then left to sit for years and years with no updates and no changes!
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