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Question About A Special I'm Planning

1087 Views 5 Replies 5 Participants Last post by  aaronc
I am planning on running a special on t-shirts to let other people I do business with (in my other business) know I can offer them screen printing services.

I am thinking of doing 12 white tees (Gildan 2000) sizes small to xlarge with one color ink on one location (front or back) for $100.00 (plus shipping)....

Is that price too expensive? not enough?
just right??

I've looked around at a few screen-printing websites and saw the lowest quantity of tees to get printed, which was $12, cost between $10.75-$11.25 per tee (white, one color, one location)...

please let me know if I am pricing this right.
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$12 for a white tee with one color print would be on the high side in my area so I guess it would depend on your location and if your market can support that. A white one color screen printed tee in my area is in the $7 range and there are about a couple dozen or so printers in my area that are even lower.
well, if you had a $25 set-up charge, that brings it down to $75. divide that by 12 and your per shirt charge is $6.25. that's fair and reasonable. how i would advertise that is saying your shirts are $6.25 each and somewhere you'd have to say there's a $25 set-up fee.

there are often variables that don't get mentioned in these questions and replies, though, so take that for what it's worth. i promise you someone will do it for $5. :) it doesn't matter because the point is your customer, if you talked to them, will tell you they can get it done somewhere else cheaper 87.3% of the time. that's when you tell them to go for it.

but, no, i don't think that's unreasonable. that's close to what i quoted someone not long ago, but my turnaround time is faster than most places. we didn't get the job because the coach over rode the team mom (he didn't want to get *anything*, she wanted to give her girls a little extra something, and gee, i wonder whose pocket that went into? hmmm. lol), not because of the price.

i haven't been doing this very long, but i learned within 6 weeks not to complete with super low prices. i'm not breaking my back for less than i can make working at taco bell and anyone that will can have that kind of work for all i care.
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well, if you had a $25 set-up charge, that brings it down to $75. divide that by 12 and your per shirt charge is $6.25. that's fair and reasonable. how i would advertise that is saying your shirts are $6.25 each and somewhere you'd have to say there's a $25 set-up fee.

there are often variables that don't get mentioned in these questions and replies, though, so take that for what it's worth. i promise you someone will do it for $5. :) it doesn't matter because the point is your customer, if you talked to them, will tell you they can get it done somewhere else cheaper 87.3% of the time. that's when you tell them to go for it.

but, no, i don't think that's unreasonable. that's close to what i quoted someone not long ago, but my turnaround time is faster than most places. we didn't get the job because the coach over rode the team mom (he didn't want to get *anything*, she wanted to give her girls a little extra something, and gee, i wonder whose pocket that went into? hmmm. lol), not because of the price.

i haven't been doing this very long, but i learned within 6 weeks not to complete with super low prices. i'm not breaking my back for less than i can make working at taco bell and anyone that will can have that kind of work for all i care.
yeah I know there's alot of places that would do em cheaper, but I just wasn't sure...I figure 12 tees for $100 was between high & low price...don't wanna give away stuff too cheap...figure a $25 screen charge and I'll have the shirts shipped in 48 hours...I've been printing for about 4-5 months and I'm pretty confident in my 1 & 2-color work but as far as pricing I'm somewhat lost....I like to be able to offer decent prices...not cheap as hell, but the same or a bit lower than competition if it's reasonable.
I should have looked at more printing websites to see the prices instead of basing my prices off the first few I checked out.
yeah I know there's alot of places that would do em cheaper, but I just wasn't sure...I figure 12 tees for $100 was between high & low price...don't wanna give away stuff too cheap...figure a $25 screen charge and I'll have the shirts shipped in 48 hours...I've been printing for about 4-5 months and I'm pretty confident in my 1 & 2-color work but as far as pricing I'm somewhat lost....I like to be able to offer decent prices...not cheap as hell, but the same or a bit lower than competition if it's reasonable.
I should have looked at more printing websites to see the prices instead of basing my prices off the first few I checked out.
Don't base your prices off of other websites, it should be based on the cost of goods sold ( COGS=blanks+ ink+chemicals+screens....), to this add your overhead & labor cost and then u will know what the min price must be to keep your business running. Never for any reason go below that figure.

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If you make money then it's a good special. I ran a special when I started $5 one color one location 10 pc minimum. It got me a few clients to start with.

If I had any advice to offer, it would be avoid doing things like I did (really cheap, low minimums). You'll attract business for sure, but that's because it's business that no one else wants to take. Once I got that in my head and focused on finding bigger jobs, things got better.

IMO any business can be good business but I think for te amount of money you stand to make in actual profit, your time is better spent seeking out clients and what not
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