Not sure of what's on the web but what they are looking for is a group of brochures on what you offer. I have a general one that shows signs, shirts, totes and other items that I offer. This gives them a general discription of each and a starting price for each. This can be as complex as you want to make it. It will give them a general idea of what you offer. I also say that if they would like something that is not on the bouchure, call me.