Alot of music festivals sell booths where you can sell your stuff. I think that you would be better off selling the shirts out of a booth than handing out a flyer for a website.
People will likely throw the flyers away, or loose them. I dont think you would convert that many sales. In direct mail, where you send mail to a targeted demographic, the average is 1% responce. In an untargeted advertising technique like that I think out of 1000, you may pick up a few sales if youre lucky. Like Rodney said though, if the demographic at the festival matches your demographic, it might be worth the while.
Contact the organizers of the events. I just signed up the Coloma Blues Live festival yesterday. I picked up a book called Blues festival Guide that list every (almost I am sure) event for coming year. I think if you did pass out flyer's you will probably spend the day removing them while your being escorted by their security. I also got an email asking for tees for another event for the same day, different city. i am on a roll.
I went to bonnaroo in TN the last few summers, there are a lot of vendors there selling all types of things, this year I only saw a few people with t-shirts they designed, but it looked like they were doing pretty well, They did have some awesome shirts... I hope to be functioning for next year
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