I am close to setting up a P.O.D site and finalizing product decisions & prices for the consumer.
It's looking like, if I can successfully get some marketing going along with some traffic & sales, the per shirt profit isn't too bad considering I'm letting another company do most of the work.
However, if I wanted to try to get my product into retail stores, taking into consideration the typical wholesale cost being half of what a retail store would be selling your shirts for, it doesn't seem feasible via P.O.D, unless I chose the crappiest quality T's (which I don't want to do), and even then it's looking pretty brutal.
Is it then safe to say that most people with P.O.D shops/ecommerce sites sell 100% just on their websites and not in retail?
Then also, if I wanted to still try to get my stuff in stores, I'm thinking the only way would be to do sort of a pseudo on demand, where I shop my stuff around with a linesheet and a few samples, and then if a store wanted to carry my product, I then would have a local printer make a larger batch for me, which would bring my cost per shirt down lower than what I'm paying my P.O.D. Which, then if I did that, I would need to make sure that they are printed the same way or very very close to how they are printed at my P.O.D, same t-shirt brand etc.
Any words of advice much appreciated.