[Signartinga]

We are newer to DTG printing. We have an Epson F2000 that we use to print shirts. We are looking for advice on how to price out our custom printed shirts. Sometimes we have customers looking for one shirt while others are looking at purchasing 20 shirts. The shirts we are currently selling are all custom and we are only selling shirts locally. What do you all charge for a left chest vs. full front? How much do you add for a back print? What are your price breaks> We are just trying to finalize our pricing. Thanks for advice in advance.

 

[AlypprintstheTee]

I don't personally have this machine but when we worked out our t-shirt prices we priced up the cost of the ink to print the shirt (chest is obviously less than a full print) then added the cost of the shirt. I'd also advise you to add a markup of no less than 100%.

Hope this helps!

 

[TABOB]

I don't know anyone who's doing quantity discounts in DTG.
Ink cost is around $2 on average.
Pricing is up to you... some people want to make $20 per shirt, and some people are happy with $2.

 

[Joto Paper]

It really depends on your area and market. I wouldn't be able to advise you of the exact pricing but I can give you some tools to use.

In garment creator, there is a cost estimate feature, it's pretty accurate. At the very least you can now work out how much each shirt costs.

If you are using a RIP, most also have a cost estimate feature. If not, you can always print out how much ink was used after the shirt is printed to calculate it yourself.

Once you get the cost, you would want to consider whether you want to use the average cost for a full front or pocket and charge everyone the same or charge by a case to case basis. Ink cost won't make a huge difference for pockets but for full front shirts, there could be a significant difference in ink cost.

Also keep in mind that a white shirt is significantly cheaper to produce as it does not require pretreatment or white ink. So, you might want to look at the pricing between a white and dark shirt, do you want to leave a big pricing difference between white and dark shirts or do you want to raise the price of white shirts to make dark shirts more competitive?

Then you should consider your competition. Such as other DTG printers and mainly screen printers. What are they charging? Then look at your own value proposition. Are you going to be the shop that offers the cheapest price or the shop that offers additional services such as fast turnaround, graphics consultation etc., to justify the higher price per shirt.

 

[Signartinga]

Thank you for your input! We can see how much it costs per print in Garment Creator. We have an idea of what others are charging in our market, but I think we just need to call around to get some concrete numbers.

 

[ElToro]

if you only use your dtg for jobs that one should not screen print you may be ok.
Your DTG pricing should fill the voids in you Price List. That is to say anything below your usual minimums.

Price the garments in a way that would be a continuation of you price list. For example, we wont print 4CP unless it's a 144 piece order. Anything under that would be DTG. We charge $12 for a one color 24 piece order, so you can get much more for smaller orders.
So consider 1 piece @ 19.00 and go down from there. Second imprint $6.00 and go don from there based on quantity

 

[TABOB]

Hold on a sec....
Are we talking about pricing:
a) printing customer provided designs, or

b) printing your own shirts and selling them?


For (a) the average price is $7 if white under-base is needed, and $5 for no under-base. There is no volume discount in DTG.


For (b), you should let the market set the price. Good quality shirts with desirable designs can be sold for $25 or more.

 

[sublial]

I agree with $25.00 for a good quality dark shirt from 1 to 25 pcs.
You can get transfers in full color for $8.00 to make on DARK shirts with the laser printer. $3.00 for a Ring Spun shirt and you made a full boat.

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