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51 Posts
Hi all,
As DIY DTG users we have an advantage on pricing. Our printing equipment is CHEAP!!!
So how should we take advantage of that responsibly?
My approach was to attack it from a cost perspective. Know your cost, and never settle for less than that... ever.
So I split up our costs into actions that we take when printing a T-Shirt.
1. Shirt cost (self explanatory of course)
2. Printer cost - $1 (this is flat per shirt.)
3. Pretreat Cost - $2 (this is intentionally high as it pays the person running the printer)
4. Full Size Pass - $2 (this is to represent the pass through the printer to put ink down.)
So here's how this is put together:
Once - Shirt, Printer, pretreat = Shirt plus $3
Covers maintenance, cost of the printer is absorbed in 2000 prints, which is short. Covers the person printing (my daughter) so that's her "salary"...
The printer I got was around $2000. If it will hold together 2000 prints? It's paid for...
Per pass - We charge based on design per pass. EX on black, full page on back, 1/4 page on front...
Pass 1 - Back lays down white... $2
Pass 2 - Back lays down color... $2
Pass 3 - Front 1/4 - $0.50 - White...
Pass 4 - Front 1/4 - $0.50 - Color...
So for a Gildan tee at $3 you get a COST of:
$3+$1+$2=$6
Then printing:
$6+$2+2(full back)+$0.50+$0.50=$11.00
So for double sided, colored shirt, we bottom out at $11 each.
We start at simply "double" - $22.00
And "discount 5, 10, 20, 30 percent" based on repeat business, qty, etc.
If any of you guys know, tell me if I'm way off.
Caveat - Pretreat is not free... but it's about $0.50 and color ink is lower than the $2 pass. (About $1.10 or so) So the color pass covers the pretreat. The pretreat cost covers whoever prints the shirt.
As DIY DTG users we have an advantage on pricing. Our printing equipment is CHEAP!!!
So how should we take advantage of that responsibly?
My approach was to attack it from a cost perspective. Know your cost, and never settle for less than that... ever.
So I split up our costs into actions that we take when printing a T-Shirt.
1. Shirt cost (self explanatory of course)
2. Printer cost - $1 (this is flat per shirt.)
3. Pretreat Cost - $2 (this is intentionally high as it pays the person running the printer)
4. Full Size Pass - $2 (this is to represent the pass through the printer to put ink down.)
So here's how this is put together:
Once - Shirt, Printer, pretreat = Shirt plus $3
Covers maintenance, cost of the printer is absorbed in 2000 prints, which is short. Covers the person printing (my daughter) so that's her "salary"...
The printer I got was around $2000. If it will hold together 2000 prints? It's paid for...
Per pass - We charge based on design per pass. EX on black, full page on back, 1/4 page on front...
Pass 1 - Back lays down white... $2
Pass 2 - Back lays down color... $2
Pass 3 - Front 1/4 - $0.50 - White...
Pass 4 - Front 1/4 - $0.50 - Color...
So for a Gildan tee at $3 you get a COST of:
$3+$1+$2=$6
Then printing:
$6+$2+2(full back)+$0.50+$0.50=$11.00
So for double sided, colored shirt, we bottom out at $11 each.
We start at simply "double" - $22.00
And "discount 5, 10, 20, 30 percent" based on repeat business, qty, etc.
If any of you guys know, tell me if I'm way off.
Caveat - Pretreat is not free... but it's about $0.50 and color ink is lower than the $2 pass. (About $1.10 or so) So the color pass covers the pretreat. The pretreat cost covers whoever prints the shirt.
