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Ok I see I am way low on this... how much would you have charged for a 16" x 12" black vinyl logo? Basic logo with 1 word above and 3 words below.... 10 picks total. Qty is 80 decals and I used 3M 7725 vinyl.
 

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Ok I see I am way low on this... how much would you have charged for a 16" x 12" black vinyl logo? Basic logo with 1 word above and 3 words below.... 10 picks total. Qty is 80 decals and I used 3M 7725 vinyl.
Troy,

We would be around $17 ea but the fact that the customer wanted 80 of them would lower the price per to around $12, the reason I quoted the OP sample at $35 ea was the fact that he only wanted 5, if he had wanted say 25 of them our price per would fall dramatically to about what you quoted.

Another factor is the client, how much business does he bring in per month or year, the pricing I'm quoting is for a new client not an established customer that brings us all of his work or has been a client for a period of years.

In fact if I could have swayed the OPs client into printed/laminated vinyl for the 5 we would probably been in the $22 each range or just have rounded it off at the $100 dollar mark if I wanted to give him a deal or if I thought there was a chance of repeat business.

Vinyl is so lucrative which is why the OP is seeing pricing all over the map, anyone with a 30" cutter can make the design for a little of nothing if they choose to give their work away.

Hope this helps.
 

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Yeah that would have been $35 each plus we bill by the hour for installs.

Definitely hedsteve. You have to pay for the labor, whoever said $18 a piece is just too low, stop ruining the market. Aside from that, how are you covering roll cost with that price using Oracal 951 or equivalent? I guess if you are giving them some realllllly cheap stuff $18 but good luck getting them back. I would bill like hedsteve and maybe take it down to $28.77 (thats what my calc got) plus the hourly.
 

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how do you determine the cost for the design and how do you offer a warranty?

Basically by the hour. This is how we do it:

Three levels of complexity:

  • Easy
  • Medium
  • Difficult
I charge by the square inch. The way I got my figure was this:



  • Cut out 4 copies of 3 12" x 12" graphics (1 sq. foot).
  • get a stopwatch and print off a data chart from excel. Time your worker for each set seperately (1 set easy, 1 set medium, and 1 set difficult)
  • With each set of data perform the following calculation:
{(HOURLY RATE) * [(TOTAL TIME in HOURS)/4]}= COST/SQ. FT. (for given level of difficulty.)


  • After you get that number for each one (I get around $0.83/sq. foot for medium difficulty) log those numbers in an excel document which you can use to calculate your costs. You definitely need to be doing this digitally because of the time involved in quoting most graphics jobs is just a mess on paperwork, plus you may be losing bids due to time of return on quote (we return quotes in 10-12 minutes at the shop for custom, and soon will be instantly online)
 

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$0.83 per square foot? wow I hope you meant square inch there... or I need to start outsourcing to you and just keep billing my clients.

no i meant square foot thats how i charge for the weeding.

like a total decal order has these costs:

Weeding - $0.83/sq. ft.
Vinyl - $x/sq. ft.
Tape - $x/sq. ft.
Art/Setup (for custom stuff) - $22/hr.
Cutting Time - $6.00/hr.
Tool Depreciation (Squeegees and knives, liquids, cleaners get used and eventually dulled/ruined.)
Fixed Cost (monthly) - $1.90/hr.


Its a ***** at first but once you get used to that and your quoting guys are used to it, you will save a TON of money and be ever more competitive.

I find it better to be over precise than take a chance that your turning a profit.
 

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We charge .04 sq/inch for vinyl $25 minimum with a $2 charge for color change and $12 an hour for installing. If the vinyl is 30" wide it 30 x (whatever length the decal) is same goes for 24" so a 24"x 24" out of 30" material would be 720 sq/inch x .06 = $28.80 just to cut it single color and $23.04 out of 24" material.

Mike
 

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I'd be closer to $50-60 for 1 of these, and discounted as quantity goes up.

I base it on cost/sq foot & included install.

For the most part I sit and think, what would someone actually pay for this? $50 seems like a lot, but most people would prefer not to install something this large as well if they went to a bigger shop and asked for a single decal, the set-up costs would probably bring them up to my price anyhow.

I work out of my basement, on the side, fyi.
 
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