Very interesting - thanks for keeping us updated.
That I don't know. I'm inclined to think it's a bad idea unless you have something newsworthy; if you send out frequent meaningless press releases and people notice, they will ignore you and not write about you in future.1. I want to start sending out PR's regularly. Anyone know a good time-gap between sending them (ie, every week/month/etc) ?
I spoke to a PR person about this last year: she said timing is definitely a factor. It largely depends on the schedule of the publication in question. They have strict deadline cycles, so timing things early in a cycle is important so you catch the writers before they're panicking about deadlines.2. Is there an "ideal time" to send out PR's like.. on Monday mornings? Or is timing not a factor?