The cool thing about prweb.com is that they Review your promo before sending it out it helps you write real copy that reads like a news story. There are lots of little tips on the site that really help.
That is not really a press release then that is just posting to a blog. The beauty of a press release is that it does get looked at by all the newsoutlets and if they happen to be on a slow news cycle even the most worthless piece of obvious commercial PR can be picked up and used. and if your stuff is good then your chances are good that you will be noticed on a good day.
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