I think in general you should have a press release that says something unique about your business.Here is my thought for myself and I have yet to do it. I am in Northern California and I am near where they discovered gold... so I designed several bags that had that theme and went up and started knocking on merchants doors.. ok I did not knock because the stores were open. So my press release would be "Retired man finds gold in them there hills." My gold was selling a unique prospector tote bag to merchants in the gold country and being able to start a nice little business from it. So that would be my idea for a press release. I would send it to the local press and then see what happens. Lou (badalou)
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