Re: Traffic
Although the site is done in Flash, through my webhost I can assign metatags and the like (although I've just noticed that I forgot to do so when I last updated the site...doh! ). But when I did have all my ducks in a row when I Googled Frosty Cream Clothing all I would usually get is links to frozen confections.
First off, let me say that you have some awesome designs!
However, I have to agree with Twinge here. Meta tags are probably the least important factor in search engine promotion.
Making your site search engine friendly starts from the top of your page (the TITLE tag), goes on through the middle of the page (the text content) on down to the bottom of the page. Make sure your TITLE tag reflects how you want people to find you in the search engines.
You have to think, are people really going to be searching for "Frosty Cream Clothing", or are they going to be searching for "hip hop t-shirts" "DJ t-shirts" "cute t-shirts" "goth t-shirts" ,etc.
I also have to echo the comment about Flash not being your friend (at least in an ecommerce environment). Flash and selling t-shirts just doesn't go together.
Not only does it effect your search engine promotion, it also makes your site less accessible to potential customers who may not have the latest version of flash or more importantly, may not fully understand how to navigate a flash site.
I'm pretty experienced online, and it took me a long time to figure out that I could click the 4 large graphics on the main page (off the the right). I thought they were just cute cartoons and not navigational tools. When I did click on them, it was way too hard to figure out how to actually see a product and buy it. It took me several clicks to get to the actual "add to cart" button. If I was a customer and not someone reviewing your site, I would have left after the first 3 or 4 clicks didn't get me where I thought I was going. Think about how the site must feel for someone that isn't as experienced in navigating webpages.
I see that your actual shopping cart is powered by Miva. That means you have a powerful backend for your ecommerce stuff. If your site's focus is to sell t-shirts, very clear, obvious plain text and image links to your Miva store should be front and center on the main page (and every page) of your site.
I know you probably spent a lot of time on the flash site, but you may want to offer it as a "second" option for those that want that type of shopping experience. My suggestion would be to put the t-shirts/about us/storyline first in regular HTML pages, and then have links (or small flash elements on those pages) that link to the flash powered experience.
I also noticed that your product pages for your tees don't have much of a description. With all those unique characters and illustrations, they almost BEG for a backstory. You really need to take advantage of the space you have available and use the product description to tell more about your product, the design, and why it is unique. That will help customers see how cool and unique the design is and will entice them to buy.
"Crush's design is a 6 color screen print on a 6.1 oz %100 cotton black Tshirt." could be expanded to small paragraph describing who Crush is and what he's all about. That could help your customer identify with the design more. Is the t-shirt soft? Is it high quality? What is the sizing like? Who is Crush? What's on the back? Those are potential questions your customers may have. Since you're not there in person to answer those questions, your product pages need to answer them for you so the customer doesn't leave frustrated.
You are ahead of the game in a lot of respects, since your designs are better than most of the designs out there. You just have to find your audience and get your shirts in front of them and make it easy for them to learn about the tees and buy (with as few of clicks as possible)
Hope this helps some
