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Plastisol, thermoflex, and heat transfer pricing

5393 Views 4 Replies 4 Participants Last post by  Twinge
Hey everyone,
I am new to the business. I have the capabilities to make pastisol , thermoflex and heat transfer T's but i have no idea on how to price them. I have a clothing wholesaler and a plastisol printer. Just wondering if there is any kind of formula to finding a price or is just what my time is worth. Just starting out I really have no idea what my time is worth and I dont want to scare away new customers with overpricing. Any help would be great. Thanks in advance!
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Just wondering if there is any kind of formula to finding a price or is just what my time is worth.
Well yea, thats economics. Your time is worth the next best thing that you could be doing with it. Everyones time is worth something different. you should price your product so that the time (and stress) that it took for you to prouce the shirt equals the amount that you are selling the shirt for to you.

Most people are selling shirts for around $10-$15, I would say. You have to look at the cost of the shirt, and the cost of your time. If you feel like you would be happy to sell the shirts for $5 each, go for it. You would probably sell alot of shirts at that price, although you probably would not be maximising profit.

The ideal is to find that equilibrium, where supply meets demand. That is where the profit will be maximised. It seems like that price is around $10-$15 judging by the prices that most people are selling the shirts for.
It also depends on what type of shirts you're selling, if you're doing retail design sales or custom stuff only, etc. I'd extend jdr's range to $10-$20 for regular retail sales; if you have an original design, you can go $16 or $18 easily enough.
I used to be in stocks, and the number one way of stock analysis is competitor comparisons.

It's the same way with t-shirts the way i'm seeing it (and a disclaimer my partnership has not started yet), but you can price it based on the other guy's price. By other guy's price i mean a company you are trying to compete with.

For example if I am planning to sell funny t-shirts, I would look up the price of similar shirts and sell mine around there. Of course it would be ideal to be a niche market, but i really have yet to see a t-shirt market that is completely unique, there are always comparables.

If by chance you feel your t-shirt is completely unique, the next option is to compare the quality of shirts and sell it that way, but its much harder, and a lot less effective since quality other than composition of the shirts and screenprinting is highly subjective.

Hope that helped,
Well, even if you have a unique niche, there will be other sites in the same general/vague category you can compare with. Other shirts that would appeal to the same types of people, etc.
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