Don't take it to seriously if you are involved in the Fashion biz you know alot of it is all Hype. Look at Von Dutch/Christian Audigier/Ed Hardy.
Paul Frank was their Friend he made them loads of money then they start dictating to him.
Have you 200% cotton I'm thinking of buying it. One of my favourites is The T-Shirt Book Charlotte Brunel any other recommendations would be appreciated
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