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Outside Sales Representative


The Outside Sales Representative is responsible for establishing and maintaining profitable relationships with customers on behalf of the company and for actively prospecting for new accounts and maximizing sales potential with existing customers. As the Outside Sales Representative, you are the primary external representative of our organization; you must convey a sense of expertise in our printing services and capabilities, as you serve as a key educator to our community and business accounts.

Department - Sales and Marketing
Reports to - Owner
Date Open – April 2, 2012
Part Time to Full Time Position, Commission based

Scope of the Position

Responsible for generating sales and developing opportunities with new customers in an unlimited territory.

Major Responsibilities

Because you will be in contact with current and prospective customers and you are in a key position to influence their satisfaction and our company prosperity, this position requires tact, sensitivity, and professionalism.

General and Administrative

• Communicate effectively with the General Manager/Owner, informing and updating them regularly to guarantee that sales and client objectives are met.
• Participate as a key team player by supporting operations as needed.
• Assists in developing and implementing contract processes.
• Prepares reports of business transactions and keeps expense accounts.

Sales & Marketing

• Identify prospects, customers, and referral sources and develop/maintain relationships to ensure attainment of company
business goals. Support efforts to consistently grow the base of referral sources.
• Actively manage short- and-long term leads from external referral sources to qualify prospects and advance them through the sales process.
• Manage marketing data using applicable sales management systems or tools (e.g., database, computerized call calendars
and time management systems) to maximize efficiency and analyze data/marketing activity on a weekly basis
• Effectively present and discuss the products and services of the company, soliciting only those desired products/services
provided by the company and its vendors, to current and prospective customers in a way that conveys an image of quality, integrity and superior understanding and delivery of customer needs.
• Conduct on-site and community-based presentations, seminars and education that promote the image of our company as a leader in printing, copying and graphic services.


• High school diploma or GED.
• Education at the college level and/or 2 years combined related sales experience.
• Experience in sales or customer service, and/or experience in printing or graphic arts industries a plus.
• Strong verbal and written communication skills and good math skills.
• Strong persuasive and interpersonal skills and a sales aptitude.
• Ability to work independently.
• Ability to identify and meet customers’ needs and requirements.
• Good sense of design and color.
• Must be a self-starter and a problem solver.
• Must possess a valid state motor vehicle operator’s license.

Decision Making & Problem Solving

• Tasks are diversified and follow a wide range of standardized slightly complex procedures.
• Tasks are considered semi-routine and may be of several varieties.
• Moderate exercise of judgment generally covered by standards and precedents.
• Analysis of data generally applied to the solution of specific problems.

Working Conditions

• Variable work environment: Work is conducted both indoors and out with varying environmental conditions.
• Several hours per day may be spent operating a motor vehicle.
• Appearance at all times must represent the company image.
• Occasional lifting of up to 50 lbs.
• Exposure to the environments of customer facilities
• Fast-paced environment: subject to numerous schedule and priority changes and short notice activity.

Additional Duties

This job description in no way states or implies that these are the only duties to be performed. You will be expected to follow any other job-related instructions and to perform other job-related duties as requested by your supervisor.
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