it would seem to me that free publicity in magazines via press releases are a good thing for any t-shirt company.( t-shirtsfromhell claim that they get most of their business through press mentions, and do very little paid advertising) but how would one best accomplish this? should you just send your stuff to the editors, or hire a p.r. firm on a per hit basis? those are the only ways i know of doing this. prolblem is that if i send in a press release myself, it may end up in someones cat litter box, becuase i am unkown in the industry. if i hire a pro p.r with the right connects, i might have to sell my first, and second born to pay the p.r. firm. any creative, and reasonably cost effective ways to generate press?