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My market in general is the auto show crowd. Within that market is a very wide variety....Lifted trucks 4x4, slammed mini trucks, classics, custom bikes and choppers, Nascar and associated groups, Drag enthusiasts, Import tuners, custom audio folks and the Drift crowd. At large events you will generally have a mix of everyone and makes it harder to target the market. To stock shirts or transfer designs for everyone is a bit daunting. My specialty market is the Import tuning and Drift group with the audio subgroup. I started with vinyl graphics and it is the bread and butter but the shirts do well in this specific group. I do the large events but make better profits at specific niche shows.
 
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