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Newbie with a burning desire to succeed in the t-shirt industry

1289 Views 2 Replies 2 Participants Last post by  abuttonawaytees
I started my t-shirt business as a class project while I was doing my Master's program in Quality & Reliability Eng'G. I purchased the business from a friend at the rudimentary stage and I've fell in love with t-shirts ever since. I spend long hours daily trying to make the website better but I'm still looking for opportunities to promote and market our lovely designs.
I've always had a deep desire to share with others...I intend to use part of our profit (i.e. 7%) for charitable causes as well.

I will greatly appreciate it if members
of this community could share stories have how they became successful at reaching customers online, getting traffic and continuously maintain their edge in this business. Hope to hear from you soonest.
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Hi. Unfortunately there is no 'standard template' for business success. What works for one person, doesn't necessarily work for someone else.

First consideration is that there are thousands of web sites out there selling tees, so it is essential that your products have the edge, rather than your web site. You need to have a USP (unique selling proposition) in your overall business plan, as to why someone should buy products from your site, than from someone else's site.

Getting traffic is all about marketing your site outside of the Internet. Being reliant on search engines alone would be unlikely to bring you high volumes of traffic. With a typical conversion rate of 2%, in theory you would need a 1000 unique visitors a week to sell just 20 tees. Of course that doesn't automatically mean you will actually sell 20 tees a week, just that the potential is there, with that level of traffic.

Maintaining your edge is about keeping existing customers happy, developing new products and perhaps even diversifying into new technologies.

Hope this helps.
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Thank you so much. I do believe I have two unique selling point which I'm confident when executed well would land us in a good position. I will definitely think over your suggestions and hope I'll get lucky. Let me know what you think of our products as well.
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