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I am just about to launch a line of t-shirts for my new social entrepreneurship venture, Lovemore, and have some super basic questions. I have read a ton on here (thank god for t-shirt forums!) but still haven't nailed it all down.
One of my main questions involves co-branding, sort of... We will be using Alternative Apparel blanks--for now only the Alternative Apparel options (organics and some eco-ish fabrics). What I'm wondering is if there is a point of view on whether or not to be open about who the blank manufacturer is. I can see multiple points of view and would love to hear from some veterans. Philosophically I'd like the perspective to then decide if we need to remove the existing labels and also to determine if we should create our own descriptions vs. using the Alternative Apparel descriptions. Also, we are awaiting the complimentary images they provide to wholesalers, does anyone know what they are like? We will do our own photos eventually, but it will take a few more weeks. I'm wondering if the complimentary images are truly usable.
That's it for now (though I will have so many more questions I'm sure). Thanks all!
Andrea
One of my main questions involves co-branding, sort of... We will be using Alternative Apparel blanks--for now only the Alternative Apparel options (organics and some eco-ish fabrics). What I'm wondering is if there is a point of view on whether or not to be open about who the blank manufacturer is. I can see multiple points of view and would love to hear from some veterans. Philosophically I'd like the perspective to then decide if we need to remove the existing labels and also to determine if we should create our own descriptions vs. using the Alternative Apparel descriptions. Also, we are awaiting the complimentary images they provide to wholesalers, does anyone know what they are like? We will do our own photos eventually, but it will take a few more weeks. I'm wondering if the complimentary images are truly usable.
That's it for now (though I will have so many more questions I'm sure). Thanks all!
Andrea