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You a probably refering to DST transfers. DST stands for Digital Screen Technology.
A full colour digital image is laser printed (in reverse) onto a transparent (or white) film and a white 'mask' is screen printed over the back.
When pressed the whole thing has the feel and durability of a screen printed transfer.

As yet the Danish company behind this method doesn't seem interested in moving this down from an industrial scale process to the small scale shops. They want to sell the complete printing line, not just the film and ink.

Well for small companies, if you consider the total costs of DST(including laser printing and labor), it isn't competitive with a decent DTF machine. So it makes sense they aim at large companies.
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