knowing how much a shirt costs to make, even the highest of quality, $30-$35 for the men's shirts on anonymouseapparel is pretty outrageous. Especially for the creativity behind the designs. It's not that I wouldn't pay $30 for a cool shirt either. There are plenty of shirts on Threadless that I would gladly put down $30 for.
..and yet again, I don't see an actual person wearing the product on the site.
Cheap humorous shirts might be able to get away with that, but obviously you're selling a lifestyle here. I don't aspire to look like a faceless green/yellow mannequin; I'd rather look like one of the buff Abercrombie models (so I think I'll give my $30 to them).
I agree with the above, and also personally I don't like how much downward scrolling is required (i.e. most sites would fit more of the primary information on my screen without me having to scroll).
I would add a couple of things though. Firstly: welcome to the forums!
Second, there is some decent looking design going on, both on the site and the t-shirts. While I agree that product shots are good when you can get them, if you can't for whatever reason (budget for example) I think your graphical mockups look better than most people's.
Couple of other quick things: the FAQ opening in a whole new window and not having a link back to the site is silly. It should just clickthrough, and have a link back to the main page.
Also, I noticed that "the charge on your [credit card] statement will appear "Anonymous"." Is that really such a good idea? I know it's (partially) the name of your company, but it seems a little too non-descript and potentially suspect to people. Bad for those with poor memories and/or snoopy partners.
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