I should say that we knowingly did not put t-shirts on the homepage, contrary to our own site and what we all know to be instinct. Our friend/client wants to create a site that has more of a community feel, as Old Guys Rule is already a pretty well-known brand in the U.S. (West Coast, mostly). He also wants to honor his retail partners and not just be a straight-up "buy a t-shirt" pitch from the first moment on the site.
So what looks like a glaring mistake is really an intentional softer sell.
I figured as much...the site is pretty freakin' flawless
I like the header with the guys as well, but I might try to figure out a way to bring the content up higher above the fold and maybe make the font bigger and links more evident (you know, easier for old guys to read
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