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New logo design

439 Views 25 Replies 8 Participants Last post by  COEDS
Someone came to me asking for a price on screen printed and embroidered shirts. Here is the logo they were using for their business. The second file is what I created for them, just because I had some free time, and it would be more difficult using that other art.
Let me know if you like the concept of the new logo. I feel, it brings them into a much more modern, design era, and would translate better accross different mediums such as vinyl, screenprint, embroidery, and even a woodcut style, sandblasted sign for the entrance to the ranch. Anyhoo, give me some constructive criticism.

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Greg, I kinda think it looks a little "clipart-y". I like what they have but can see that being a bit difficult to work with. Is there anyway to tweak what they already have to be more "medium" friendly?
Yeah, I agree with Kelly. Their logo has a nice flowing feel to it and I honestly wouldn't change it.

Sometimes it can also be hard to convince somebody to change their logo. Even bad logos. They may have put a lot of time, money and emotions in to it. Not to mention the fact that it could have been created by their mother's brother's cousin's niece who just graduated from pre-k.
Yeah, I agree with Bobbielee.
??????????


Their logo has a nice flowing feel to it and I honestly wouldn't change it.
I agree with Michael on this one...
So both of you like the word document with the silhouette of the horse and cowboy better? Since both didn't appear I'm not sure you knew which was mine and which was theirs.
I can probably tweak it once I see what they actually have for artwork. It looks like there are so many colors in the leaves that it may be difficult and costly to print. Especially since she is not talking about a large quantity of shirts. screen printing may not be cost effective. I did hear back from her and she wants to stay with her logo since it portrays the human/equine relationship she is trying to portray. When I look at that design, I think it looks too old fashioned and outdated. When you google riding stables, or horse ranches, the logo images are more of what I came up with, but they are the client.
So both of you like the word document with the silhouette of the horse and cowboy better? Since both didn't appear I'm not sure you knew which was mine and which was theirs.
I can probably tweak it once I see what they actually have for artwork. It looks like there are so many colors in the leaves that it may be difficult and costly to print. Especially since she is not talking about a large quantity of shirts. screen printing may not be cost effective. I did hear back from her and she wants to stay with her logo since it portrays the human/equine relationship she is trying to portray. When I look at that design, I think it looks too old fashioned and outdated. When you google riding stables, or horse ranches, the logo images are more of what I came up with, but they are the client.
I think they are both saying they like theirs better. I also agree., but I guess it is up to them, let them see it and they can decide.
So both of you like the word document with the silhouette of the horse and cowboy better? Since both didn't appear I'm not sure you knew which was mine and which was theirs....
:eek: What???? Which one is hers? I like the one with the horse above the words, and the leaf at the bottom... is that one yours? If yes, That is the one I like, much better....

That other one is "clipart-y" to me, the one with the little brown cowboy on a fence... sorry if I had this backwards.

If that one is her's, with the cowboy, and she wants to maintain the horse/human element, it's too bad you can't work that into the new one... at least update that other one... but like you say, it's her art, and if she's willing to pay... let her. I'd hate to see you end up doing logo re-design for free as that is a talent that is "paid for".

If she wants to use the more difficult one, and her order is small, can you find someone to send it to DTG for you??
Yes, mine is the more graphic logo with the line art of the horse above the lettering. To be honest Kelly, I was very confused at first because I've always valued your opinion, but when you said what you thought was my design was cliparty, I was somewhat taken aback. Yes, I can send it to someone to have it done, as that will be my only option, really. I'll have to charge her to have it cleaned up since I believe she only has the artwork on this word document. Since I need samples for upcoming shows and business expos, I'm going to change the name and create some samples to display. I like the design and think other people would like it also. Now that I know you thought hers was mine and vice versa, I can go back to thinking very highly of your opinion. LOL. Do we call you Kelly, or Bobbie Lee. Bobbie Lee is kind of a cool name for a girl so you might consider a name change.
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Yes, mine is the more graphic logo with the line art of the horse above the lettering. To be honest Kelly, I was very confused at first because I've always valued your opinion, but when you said what you thought was my design was cliparty, I was somewhat taken aback. Yes, I can send it to someone to have it done, as that will be my only option, really. I'll have to charge her to have it cleaned up since I believe she only has the artwork on this word document. Since I need samples for upcoming shows and business expos, I'm going to change the name and create some samples to display. I like the design and think other people would like it also. Now that I know you thought hers was mine and vice versa, I can go back to thinking very highly of your opinion. LOL. Do we call you Kelly, or Bobbie Lee. Bobbie Lee is kind of a cool name for a girl so you might consider a name change.

:D LOL, BobbieLee is a cool name for a girl, just ask Sunnydayz, that is her name!! :) I think Prommy might be joking with me somehow. :confused::)

Whew, Greg, okay, I am glad to hear your design is the pretty one... I felt bad saying what I had to say, but felt worse not giving you feedback... so thank goodness!! I think we can both go back to feeling better now... and thank you for your kind words, very sweet... :).

I think you have a great idea -- to change the name and use it as a sample -- it is a really nice design.. be a shame to waste it, ya know?

Okay, good luck, hope she comes around and gives you something you can work with. :)
I'm sorry I thought when you said the 2nd one was yours that is was the one below.
Sorry I do like yours better then
Kelly is the new Bobbie :)
Where is Bobbie anyways?
You could always role play as Bobbie Lee.a country girl just in town for the rodeo. A lot of couples do that to spice things up a little. At least that's what I've read in Cosmo. Ooops. I mean I've heard people talk about articles they've read. Ok. I think this is for another forum groupl Back to designing.
Who said BobbieLee? (Thank God for editing). For some reason I thought that was BobbieLee. But they are both my BFF's so no shame.

Yes, I love the attached picture, not the word doc. The word doc looks like what Michael had to power wash off of his front porch.
I broke the design out of the doc file so its easier for folks to look at.


I like the new logo much better.
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I broke the design out of the doc file so its easier for folks to look at.


I like the new logo much better.
Big question is did they ask you to change the logo they wanted printed?

Even though your logo looks better, sometimes offering a different version can insult a client who just wants printing, not design advice.

Sometimes they do want design advice, so just be sure to approach it carefully :)
They had this logo done, but have not really done anything with it because they didn't like the prices quoted to get things printed. They wanted help in cleaning it up, or coming up with something that might work better. They now decided they want to stay with what they have but want to know how to make it work. Just as Kelly suggested, the easiest way is with a DTG printer since they don't want a large quantity and there seems to be many shades of colors.
Big question is did they ask you to change the logo they wanted printed?

Even though your logo looks better, sometimes offering a different version can insult a client who just wants printing, not design advice.

Sometimes they do want design advice, so just be sure to approach it carefully :)
I agree change a logo is sometimes very offensive, Some people consider their logo as a portrait of their business. If you change this you are trying to change how they look. I have found it 's far better to give them exactly what they ask for. ... JB
Yeah, but they asked for help here... so it's not an issue... they just decided to make what they have work...

Greg, at least you got a nice sample piece out of it. :)
Yeah, but they asked for help here... so it's not an issue... they just decided to make what they have work...

Greg, at least you got a nice sample piece out of it. :)
It's hard to say what the issue was, but I guess keeping some of the original design would have been politically correct( even if you think it's bad).I have re-produced some hideous designs that customers truly loved.Even when they ask for help,I think they want someone to cosign on their design. Again this is a tough area and it can be a no win situation. I think ,I would have made a few designs for them to pick from. I would have changed parts of the original and then provided a totally different design. I think your design was much better, but our opinion's are not the one that matter. ... JB
Greg, I like your logo much better, but their website seems to be going for an "old-fashion" look - so they may want to keep their current logo since they use it on their site.
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