The designs are alright, nothing special. Website is fine too. Likes definitely help, get people to spread the word.
Have to agree most of what's been said by AnnieLennox, and I definitely know the effects of likes not being a sufficient indicator/correlation to purchases. What I find personally for higher forms of interaction are when you let people have a look through your microscope of the processes behind your day. Product launches are ok, but having them see what you see a little tends to peak interest more in my experience. I'm still working on that part of bringing better interaction, but I'd be cautious of Facebook ads, if you're expecting some sort of conversion factor. You'll likely garner more likes to your page, but making a purchase has not been felt in my experience. It could however work differently for your brand and I'd love to know if it does!The designs are a bit simple, perhaps could do with some colour in future, theyre not my style but definitely see theyd have a market
As for the website it looks very nice, and although im a fan of your site iamdooom I think the daydelux site has a wider appeal than yours not to cause any trouble.
I think facebook likes are helpful, but people rarely act on their Likes, you need to create a higher level of interaction, have a feature that brings people to you not necessarily to purchase.but to be entertained. It'll encourage buying and raise awareness massively. Also purchasing an advert on facebook if you can afford it would.be very effective due to the market targeting features of facebook ads