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I want a good strong theme like Johnny Cupcakes. A theme that just screams my brand in every shirt.
any ideas?
I doubt anyone is going to be able to help you without a whole lot more information about your line, your target market, etc.

So tell us what you have in mind......and who is going to buy your clothing.
 

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Strong themes come from having a personal connection that inspires you, not from a suggestion box.

We could give you an idea, but then it would just be a design brief. And who ever does their best work to someone else's design brief?

Not to mention so many ideas sound crap on paper anyway. Johnny Cupcakes? Yeah... that'll make a great brand. But it turns out it did.

A tick and a lazy slogan ("Just do it."). Hey, turns out that's pretty inspiring.

Tattoo art for the orange crowd. Maybe not particularly inspired, but it sure makes a lot of money.

A t-shirt company where all work is submitted on spec, and you choose which of it you want to print and pay for it at that point. Oh look, that's one of the world's biggest t-shirt companies and has no shortage of submissions.

Ideas are what you make of them. Great ideas come from great people - rarely from being inherently great in and of themself.

All of which is to say: hire someone with an imagination.
 

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what are good methods of keeping a brand theme strong?
Successful branding is all about the consumer's perceived value of the brand. So it's important to constantly stay in front of your target market, keep your product current and interesting, etc. Cater to your market and make them part of your brand. And be willing to be flexible and react to changing trends.

It's hard to give specific methods without knowing more about your brand. But here's some examples of existing branding methods:

Affliction - They had the foresight to market towards MMA fans by sponsoring MMA fighters. Even when their own MMA promotion folded, they were quick to make a deal with the UFC to keep their brand in front of the biggest and best MMA audience.

Hollister - The whole SoCal culture and ambiance continues to draw middle school and high school kids into their stores. The clothes are current and the stores are dark, play loud music and smell of perfume. It's a magnet for these kids.

But not all branding is successful. Abercrombie's Ruehl no.925 was a bust. The stores were too expensive to build, not enough malls could accommodate their original plans of 'two-floor apartment' style stores and consumers quickly realized the clothes were exactly the same as A&F but $10 more expensive.
 

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How do you social network?
Set up accounts on Facebook, MySpace, Twitter, etc. You can blog or you can join more forums that are focused towards your target market and become part of that community.

Wikipedia has a list if social networking websites: List of social networking websites - Wikipedia, the free encyclopedia

If you don't know much about these sites, read books and articles about them to learn. Just search Google or Yahoo to find some resources. I'm sure there are "Facebook for Dummies" and Blogging for Dummies" type books out there.

i just cant seem to get the word around about the brand?
Well, what have you tried so far? If we know that, maybe we can help with new ideas.
 
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