Need help finding a theme for my clothing line, Brainstormers Welcome.

Strong themes come from having a personal connection that inspires you, not from a suggestion box.

We could give you an idea, but then it would just be a design brief. And who ever does their best work to someone else's design brief?

Not to mention so many ideas sound crap on paper anyway. Johnny Cupcakes? Yeah... that'll make a great brand. But it turns out it did.

A tick and a lazy slogan ("Just do it."). Hey, turns out that's pretty inspiring.

Tattoo art for the orange crowd. Maybe not particularly inspired, but it sure makes a lot of money.

A t-shirt company where all work is submitted on spec, and you choose which of it you want to print and pay for it at that point. Oh look, that's one of the world's biggest t-shirt companies and has no shortage of submissions.

Ideas are what you make of them. Great ideas come from great people - rarely from being inherently great in and of themself.

All of which is to say: hire someone with an imagination.

LeLemon said:

what are good methods of keeping a brand theme strong?

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Successful branding is all about the consumer's perceived value of the brand. So it's important to constantly stay in front of your target market, keep your product current and interesting, etc. Cater to your market and make them part of your brand. And be willing to be flexible and react to changing trends.

It's hard to give specific methods without knowing more about your brand. But here's some examples of existing branding methods:

Affliction - They had the foresight to market towards MMA fans by sponsoring MMA fighters. Even when their own MMA promotion folded, they were quick to make a deal with the UFC to keep their brand in front of the biggest and best MMA audience.

Hollister - The whole SoCal culture and ambiance continues to draw middle school and high school kids into their stores. The clothes are current and the stores are dark, play loud music and smell of perfume. It's a magnet for these kids.

But not all branding is successful. Abercrombie's Ruehl no.925 was a bust. The stores were too expensive to build, not enough malls could accommodate their original plans of 'two-floor apartment' style stores and consumers quickly realized the clothes were exactly the same as A&F but $10 more expensive.