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I have a question regarding your logo and use of varying fonts, and I know this might be kinda out of left field, but from a marketing standpoint it seems that by varying the fonts that advertise your name, you deprive yourself of developing an "identifiable" image. Not to beloabor the point, or to be overly academic about it, it just seems to make common sense to establish an identifying logo -ie: coke; ford; saralee, whatever, and stick to it, over and over and over, until it becomes visually associated with who you are. Just curious about the process whereby you decided to advertise your company name using so many different fonts...what was the thinking behind this? I am asking this without the slightest trace of anything other than curiosity. You have a nice site and I hope you go "buckwild" making tons of bucks!

notyetdone
 

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I appreciate your answer to my questions. It's always fascinating to discover the story behind the story, if you know what I mean. I personally like your logoG + R as my favorites. They seem bolder and stronger and more emblamatic to me...but maybe that's why they don't sell as well - too visually static. Look forward to watching your site develop...and prosper.
notyetdone
 

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Okay, my initial thinking is that having two seperate web sites is not a good idea because it divides the brands in a way that might not be conducive to strengthening the overall image. Car dealers show different models under the same roof...so can you.

If I understand you correctly at this point, your different lines will consist mainly of different logo's, yes? It's not like you are having a "formal" line, and a "sport" line, right? Even though we are talking about t-shirts here, in reality, we are discussing a very important issue that can alter the direction you and your company take. Remember, so many of these huge clothing companies started out in someone's garage, so this really is something to give consideration to.


I would suggest going to a better department store and perusing some well known brands - Ralph Lauren; DKNY, etc. and see how they present and label their different lines - casual, sport, evening etc. I'm certain that they maintain a label integrity that applies to all the branding but they also probably have a different logo that exists alongside the original(hope I'm explaining this in a way that makes sense). Some designers have a "gold" or "silver" label line.

Presenting two different lines on one website strenghtens your brand without diluting it by dividing it between seperate sites. I think you could come up with a creative idea to maintain brand integrity and still market your two lines, each with a distinct identity by researching how other companies have managed this issue.

Anyway, these are my initial thoughts...more to come. Hope this response adds to the process.
nyd
 
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