Hello Everyone!! My name is Matt and I run Thriving Ink. I've been up and doing what I am doing since July 1, and have experienced some pretty cool success thus far. Success in this industry may mean different things to different people, but to me, success is selling shirts, and at least breaking even. On top of doing both of these things, I have been able to begin networking and making friends along the way. My business model allows me to do this in the first month, and I am here to help anyone who needs it.
So first of all, let me explain my current business model (however I am very adaptive and this may change as I gain more customers and sell more shirts).
Thriving Ink is my t-shirt company based in the SF Bay Area (SF, Oakland, Piedmont, Berkeley). We cater to SF Bay Area residents by creating t-shirts that represent the culture, history, people, and life in the Bay Area. However, we do not limit ourselves to designs ONLY featuring Bay Area elements, because we would like for people all over the place to be able to wear our tees (but a majority of our grassroots marketing efforts go into our niche market - Bay Area Residents).
My t-shirt line is print on-demand (and everything is done in my basement). I am lucky to own a iDot direct-to-garment printer (i make a payment of roughly $400 a month on it).
The Process:
1. I come up with a design (or a fellow artist does).
2. I print a sample (sometimes multiple on different colors).
3. I resew the neckline, and print a size label.
4. I sew on our clip tag (to me, a sign of a quality garment).
5. I photograph it in my home photo studio.
6. Upload to web, and begin marketing!
Our tees are VERY high quality. I tear out and resew the neckline, do a printed size label, and sew on a clip tag at the bottom of the shirt. This is all done by hand, by me (which I am finding that people really appreciate!).
It generally costs me anywhere from $5-$10 to create one t-shirt - so there is not much risk for me to put up new designs. The best part about it, is that people are seeing actual product shots on the web, rather than just digital mocks, and this is something that the customer appreciates.
Say the design I print doesn't sell. Well, that's quite alright, as all it cost me to do it was the money I spent on printing the garment, and my time (vs. printing 36 via screenprint and being stuck with them!). If it sells, sweet. I'm in the money.
With the printer, I am not only able to run the retail aspect of the business, but I am able to print wholesale samples for stores, tradeshows, affiliates, and sales people (I have yet to utilize all of these resources to grow the business, but I do indeed plan on it).
So, right off the bat, my only overhead is my DTG payment of around $400 a month and my web hosting fee, plus whatever I decide to spend on printing samples (I clearly have other expenses as well at this point, however most are insubstantial. DTG is the essential aspect). Pretty awesome and low risk, which is exactly what I was looking for.
I decided to take it to the next level, and start a printing company as well, offering no minimum, full color printing. I also offer bulk orders, and will print up to 50 tees on my DTG. Beyond this, I broker out the work to reliable screen printers that I have worked with in the past. In this first month, the printing company has made me as much or more money than selling my shirts retail!! Incredible.
I have been able to sell 70 t-shirts in the first month (retail). On top of that, I've received custom orders for 12, 20, 50, 100, and 200 shirts.
Screen printing is awesome - but the fact that you have to order at least 36 of one design immediately poses a risk to your business. You now HAVE to get rid of these 36 shirts you have. On top of this, it is a lot of money to come up with at the beginning.
Anyone out there with a DTG looking to do a print on-demand t-shirt line, please don't hesitate to ask questions! Hope you guys enjoyed this introductory post.
Matt Dronkers
[media]http://i50.photobucket.com/albums/f325/mattyd144/Subwayfinal.jpg[/media]
[media]http://i50.photobucket.com/albums/f325/mattyd144/triclassicfinal.jpg[/media]
[media]http://i50.photobucket.com/albums/f325/mattyd144/goldenblackfinallimited.jpg[/media]
[media]http://i50.photobucket.com/albums/f325/mattyd144/thrivingjuly4limited.jpg[/media]
So first of all, let me explain my current business model (however I am very adaptive and this may change as I gain more customers and sell more shirts).
Thriving Ink is my t-shirt company based in the SF Bay Area (SF, Oakland, Piedmont, Berkeley). We cater to SF Bay Area residents by creating t-shirts that represent the culture, history, people, and life in the Bay Area. However, we do not limit ourselves to designs ONLY featuring Bay Area elements, because we would like for people all over the place to be able to wear our tees (but a majority of our grassroots marketing efforts go into our niche market - Bay Area Residents).
My t-shirt line is print on-demand (and everything is done in my basement). I am lucky to own a iDot direct-to-garment printer (i make a payment of roughly $400 a month on it).
The Process:
1. I come up with a design (or a fellow artist does).
2. I print a sample (sometimes multiple on different colors).
3. I resew the neckline, and print a size label.
4. I sew on our clip tag (to me, a sign of a quality garment).
5. I photograph it in my home photo studio.
6. Upload to web, and begin marketing!
Our tees are VERY high quality. I tear out and resew the neckline, do a printed size label, and sew on a clip tag at the bottom of the shirt. This is all done by hand, by me (which I am finding that people really appreciate!).
It generally costs me anywhere from $5-$10 to create one t-shirt - so there is not much risk for me to put up new designs. The best part about it, is that people are seeing actual product shots on the web, rather than just digital mocks, and this is something that the customer appreciates.
Say the design I print doesn't sell. Well, that's quite alright, as all it cost me to do it was the money I spent on printing the garment, and my time (vs. printing 36 via screenprint and being stuck with them!). If it sells, sweet. I'm in the money.
With the printer, I am not only able to run the retail aspect of the business, but I am able to print wholesale samples for stores, tradeshows, affiliates, and sales people (I have yet to utilize all of these resources to grow the business, but I do indeed plan on it).
So, right off the bat, my only overhead is my DTG payment of around $400 a month and my web hosting fee, plus whatever I decide to spend on printing samples (I clearly have other expenses as well at this point, however most are insubstantial. DTG is the essential aspect). Pretty awesome and low risk, which is exactly what I was looking for.
I decided to take it to the next level, and start a printing company as well, offering no minimum, full color printing. I also offer bulk orders, and will print up to 50 tees on my DTG. Beyond this, I broker out the work to reliable screen printers that I have worked with in the past. In this first month, the printing company has made me as much or more money than selling my shirts retail!! Incredible.
I have been able to sell 70 t-shirts in the first month (retail). On top of that, I've received custom orders for 12, 20, 50, 100, and 200 shirts.
Screen printing is awesome - but the fact that you have to order at least 36 of one design immediately poses a risk to your business. You now HAVE to get rid of these 36 shirts you have. On top of this, it is a lot of money to come up with at the beginning.
Anyone out there with a DTG looking to do a print on-demand t-shirt line, please don't hesitate to ask questions! Hope you guys enjoyed this introductory post.
Matt Dronkers
[media]http://i50.photobucket.com/albums/f325/mattyd144/Subwayfinal.jpg[/media]
[media]http://i50.photobucket.com/albums/f325/mattyd144/triclassicfinal.jpg[/media]
[media]http://i50.photobucket.com/albums/f325/mattyd144/goldenblackfinallimited.jpg[/media]
[media]http://i50.photobucket.com/albums/f325/mattyd144/thrivingjuly4limited.jpg[/media]