I set it up with a not-very-common phrase and I set the bid at 1 cent cuz I figured I wouldn't have to bid more. I wait 24 hours and my ad is still not showing up. Then I check it out and it says "you must increase your bid to 20 cents to activate." Why 20 cents? Because they decided to be greedy, not because I need to outbid other people. Google's founder said they have a "don't be evil" policy. I believed they were following this policy until now. I went ahead and raised the bid to 20 cents just to see what would happen. Now my ad is showing up. I don't know if it's going to be worth it at this rate. If only 1 out of every 100 people who click buy a t-shirt, that's not going to be worth it. That would be $20 to sell 1 t-shirt.