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It's all about market research, using a firm like CafePress (CP) is just an easy way to accomplish that. There are other ways you could research the market but using something like CP is an easy route. Other forms of market research might not prove that your design will sell to the extent that actually going out and selling them will (through CP). This is likened to people who don't want to make a huge investment at the start.

You could then use the profits from your CP sales to buy your press and blank t-shirts. ...

There's no rule of thumb. It's just an idea that would help the beginner to start up a t-shirt business with little investment and risk.
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