more on cafe press (how to decide markup)

Re: more on cafe press

Generally people markup $6 for t-shirts, personally I tend to markup $8. Does depend on your design and market but 6 usually suits most.

Sweatshirts and hoodies can be marked up a lot more.

You'll probably find a lot of posts about how people decide their markup on the official cafepress forums.

Like Adam, I usually mark my tees up $5 or more. There are some stores that prefer a smaller markup.

I set all my stuff to Premium Markup (except my hundred dollar shirt ... but that is a joke) unless it sells

I'm new to cafepress myself but guessed 5 was a reasonable markup.

yeah i think that 5-10$ is the average mark up

My shirts are between $8-$10. My other stuff varies but usually no less than $6 except the single buttons, magnets, etc which are $2.
I see this thread was started almost 3 years ago. I wonder if some of these people have increased their mark-up? When I started 2 years ago, my mark up was $5 and I have gradually increased it

Wow-- that's interesting perspective on the markups. I have mine lower but I'm just starting out. More like $4-6.

There's a debate- you will read it all over the official CP forums- that the higher the prices, the better chance of a sale. People think with low prices come low quality..... higher prices= better quality.
I would go ahead and mark-up my products more than $4. That is pretty low whether you're just starting out or not.
Good- Luck

BrendaR said:

There's a debate- you will read it all over the official CP forums- that the higher the prices, the better chance of a sale. People think with low prices come low quality..... higher prices= better quality.
I would go ahead and mark-up my products more than $4. That is pretty low whether you're just starting out or not.
Good- Luck

Click to expand...

Thanks, I'll do that. Also, as a side note, I've not necessarily gone with a flat kind of thing either. I think some could mark up more than others say.

I'll likely need the luck -- we all do.
No sales yet. doh! I know, be patient.

Silverbolt,

My strategy is this: The simpler, or more common designs get marked up around $3-4. The more complex or exclusive the design, the higher the markup. The reason? A simple or more common design presents more competition. If someone likes it, but here's another similar to it, they could be inclined to go with the cheaper option. A design that is exclusive to my store has less competition; is likely to not be available anywhere else, so the higher markup is appropriate. It's your hard work, the more work you put in, th more you deserve to make.

JLA

Even a plain saying on a t-shirt will sell for more than $3-4 mark-up. You are seriously cheating yourself with mark ups so low. A customer doesn't care if you spent 5 minutes or 5 hours on a design. If they like it they will buy it, if they don't like it they'll keep looking. Most customers will impulse buy. If they see something they like, they're not likely to keep shopping for hours to see if they can find a similiar design for cheaper. They want it right then and will buy.

At least for the time being I tend to go with 5 bucks for tees, 10 bucks for hoodies, that's just how I roll. In the future as more sales come in I will mark up a bit more, probably to 6, then 8.

Aloha All from Maui:
I'm a fairly new... I'm on Zazzle with 4 designs and want to go on Cafe Press- thks for this pricing info. Also, I have a website I built with Homestead and want to direct customers to go to either my Zazzle home page or Cale Press. Is anybody else out there doing this and what are some helpful hints to keep it simple for the shopper?
Mahalo from Maui,