Monthly Art Walk in Downtown Los Angeles

Everyone is your competitor in this type of atmosphere- whether they're sell shirts, music, electronics, art and even the flower vendors. The foot traffic is just there for a good time and more than likely didn't come for any one thing in particular. That translates to impulse buying. A fool and his money.

Some strategies that may increase your sales:
•Given the demographic, an attractive woman or two working the booth (and wearing your shirts) with you is almost a given. This is an age group that has males full of hormones and young women who want to be the woman that they lust over.
•A back drop will help reduce distractions and make it much easier for you to obtain and maintain eye contact.
•Resist the urge to play with the phone when traffic is slow. Get out in front or to the side of your booth and bark the sales pitch. Prepare to be heckled and have friendly comebacks ready. Passerbys will get a kick out of it and... well... stop passing by and check out your goods.
•It's important to go into crowd control mode when your booth is seeing a lot of action. Use suggestive language to basically send the message of "buy or move on" to those that are BSing around. Don't give those in the back the oppurtinity to turn to the person that they are with and say, "We'll come back later." because they won't.
•If you want a shot at follow up business and you don't relabel then you need your company name and a way to contact you to end up in their hands one way or the other. On the bag, printed in the shirt, etc.
•Always set up in, or as near as possible to, the same location every time.

Bah! Phone is about dead. Hope this helps someone. g2g.