I have done this with a similar bulb. You have to be careful. I used a drill bit to break. The you have support the end where the metal support is. It didn't change as much as I though it would. I ended up buying another metal halide bulb that looks like a halogen and uses that same socket but still needs the ballast.
http://www.bulbamerica.com/ushio-mhl-1000-1-blacklight-metal-halide-bulb.html this is the bulb I have.
http://www.bulbamerica.com/ushio-mhl-1000-1-blacklight-metal-halide-bulb.html this is the bulb I have.