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The first item that annoyed me about your page was the pop-up, it is extremely unprofessional, and quite annoying. Also there is no quick "buy now" button, which may be helpful. The main page has quite a bit of context, however it does not show your product to it's fullest potential. It may be more benificial to simply have less content and more products. Afterall you are selling products not content. Just a few suggestions...
 
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