[Billyboy]

Hi Guys,

Just wanted to know what people thought was a fair markup to put on supplied garments.

Currently i make most of my profit through the services i provide, screen print embroidery etc. and what i think is a reasonalby small percentage to the garment if im supplying myself, to cover delivery etc. and make a little.

I'm not sure if i'm selling too cheap on garments, what do you think is reasonable to markup on cost of garment?

Cheers,
Billy

 

[Lava Ink]

find out what others are charging for a combination print and supply. Start from there

 

[pwapparel]

Usually our ground rule for the garments are...

Anything under $5 (cost + S&H x 2.5)
Example: Color tee ($2.25 + .30 X 2.5 = 6.37)

Anything over $5 (cost + S&H x 2)
Example: Hooded Sweatshirt ($11.50 + .55 x 2 = 24.1)

Ofcourse then we would add our printing prices and then subtract quantity breaks... but these are our base prices

 

[wormil]

If the shirt is worth $10, does it matter if you charge $2 for the shirt and $8 for the printing; or $4 for the shirt and $6 for the printing?

 

[pwapparel]

Some customers so like to see a breakdown of what they're being charged for.

I personally don't do this. I like to give my customers one final price. I always tell the people that ask that I'm not selling them a t-shirt and the dry ink, I'm selling them the actually printed shirt.

 

[Billyboy]

That's interesting Phillip, I usually break it down for customers, then summerise with a final price, would be interesting to know what other do...

 

[Rickster58]

I never break it down. It's none of the customer's business as to how the price breaks down. The set-up charge is separate and the customer needs to know what that costs, but beyound that. I give them a unit price.

 

[wormil]

I do not break down pricing except in rare circumstances. It doesn't benefit the customer and often can be a point of contention.

 

[out da box]

We have started using all inclusive pricing instead of brekdowns as of Mid-February... and it has been far, far, far better for us in ALL ways. We markup 50% on most garments. Rick is right though, the final dollar amount per shirt is what matters and that's what people look for to compare price.
With our current structure, we rarely see orders under 20pcs. People are encouraged to order larger quantities because they can clearly see the price savings in the larger volumes.

 

[Rickster58]

While we are on the subject of price... I often buy from Shirtsupplier.com For the most part service is good. I find however that the shipping costs are somewhat high. ie: 1 dozen long sleeve Tees that I just purchased were marked $4.30 each, but with the S&H it came to $83.99 for 12 shirts. That's $6.99 each. Is that what you guys find, or are most of you buying in qtys of say, 100 or more at a time?
Rick<><

 

[pwapparel]

...with the S&H it came to $83.99 for 12 shirts. That's $6.99 each. Is that what you guys find...
Rick<><

You are getting ripped off for certain. Unless you are having these shirts shipped overseas, there is no way that you should pay that much. We work on a JIT inventory system so we are used to order just a few shirts at a time, but I would never pay for anything like that. I would look to switch to a different supplier. www.alphashirt.com is great, check them out.

 

[Dan K]

As a print shop it is not really your responsibility to break down how and what you charge. As said above, the final cost is really what is important.

When someone buys a loaf of bread at Safeway, do they ask the checker:

How much is the bread?

How much for the bag?

How much for the twist tie?

How much did the flour, water, salt and yeast cost and are you marking them up?

What are you charging me for labor?

You should price your printed garments with an end price to the customer. Breaking it down for the customer opens you up to much more time spent discussing 'why' when you shouldn't really be, and opens you up to negotiating prices on many different levels, rather than just one - the end price.

Don't negotiate the prices anyway unless your 'bidding' on thousands of pieces. Set your prices so that you are profitable and do take into account garment mark up, shipping, print charges, volume, etc...

We tell people all the time, "I'm sorry, we don't negotiate our prices" and, "We understand we're not the cheapest printers out there, but we're sure that you will be happy".

Be confident in your services!

 

[Billyboy]

Thanks for all the useful info, still in a dilema though! Do you guys in the US have value added tax (VAT)? As I'm VAT Registered in the UK, would be interesting to see what people in the UK usually mark there garments up as? Especially if they're VAT registered!

 

[selzler]

Hi:
I do brake down the cost of the order but what I have changed is I no longer have a setup charge. I now have the setup charges placed into my print prices. Some of the companys said they will no longer pay setup fees. The reason I brake it all down is most of the time I can get them to buy a higher priced item so I can make a little more money.

 

[mikelmorgan]

I break down everything. I have a software that does it automatically, I give the final price to the customer and if it is to high or they have more in their budget, we can go from there. A lighter shirt is less expensive, fewer colors will lower the price, a cheaper shirt or easier artwork. They can see where they can save money and the end result is their decision. Large quantities are a no brainer but small quantities (under 100) these prices can make or break the sale. To answer the question we mark up our garments about 80%. We buy in enough quantity that we get free shipping from all of our venders. So shipping cost are not a factor but the customer does not know that. I don't tell them our cost on the garment or shipping, just that some shirts are cheaper than others. We charge $2.20 for white 6.1 oz. white and $3.50 for colored. Ring spun and other options cost differently. So the customer will decide what they want. Most don't know to ask so we inform them. Hope this helps.

 

[midwaste]

I don't break down anything. I also include the setup/screen/film, etc. fees in the cost of the shirt. When I quote a price for shirts, they understand that is the final price X number of shirts. It comes in handy when a customer says "well, i can get a WAY cheaper price per shirt at XX", i can say, add the setup and screen fees and then compare the prices. This works well for me, as my quantities are low, usually 15-100.
When I was on the other side of the counter, it always seemed dishonest/misleading to me to quote a per shirt price, then when the invoice is presented, there is an additional $75-100 in setup fees.