Hey everyone, I read alot of the forums about marketing, but I still wanted everyones input more specific to my company,
I started Cavalry which is a company that is part Record Label and Part Apparel company. The basis for our company is to incorporate both style and music to all types of people.
Here is my problem though:
We got investors to invest in my company so we went on a 2 month summer tour with one of our bands promoting the clothes throughout MI and NJ, gave out TONS of stickers, had a LARGE banner at all events, used word of mouth, have our own website, myspace, etc and we still have a lot of shirts and have made only a little amount of sales.
I really want to get the word out and start making more significant sales asap, I work day in day out trying to get out there, but I don't know what I am doing wrong. I have about a $1000 left from the money invested, (You don't want to know how much was spent on the summer tour, which is only so much more disappointing) Does anyone have any good advice on how to use that money for advertising/ marketing? If there were methods that would leave money left over even better!
I would gladly take ANY advice, thank you so much!
I started Cavalry which is a company that is part Record Label and Part Apparel company. The basis for our company is to incorporate both style and music to all types of people.
Here is my problem though:
We got investors to invest in my company so we went on a 2 month summer tour with one of our bands promoting the clothes throughout MI and NJ, gave out TONS of stickers, had a LARGE banner at all events, used word of mouth, have our own website, myspace, etc and we still have a lot of shirts and have made only a little amount of sales.
I really want to get the word out and start making more significant sales asap, I work day in day out trying to get out there, but I don't know what I am doing wrong. I have about a $1000 left from the money invested, (You don't want to know how much was spent on the summer tour, which is only so much more disappointing) Does anyone have any good advice on how to use that money for advertising/ marketing? If there were methods that would leave money left over even better!
I would gladly take ANY advice, thank you so much!