Just some observations from a customer point of view.
I know you mentioned you made a 'soft launch' or rollout or whatever, just means the site isn't done yet. That really doesn't matter from the customer point of view, the customer sees what the customer sees.
As to the branding - um, not much 'branding', except for the main one 'Uncenshirt'. I liked the logo a lot. The four 'categories' or sub-brands don't make much sense.
Imagine it like a car - you have a Chevrolet and within the Chevrolet brand you have different models that are 'sub-branded', Caprice, Imipala, Chevelle, Nova, etc.as it seems that you've tried to do here with Uncensorshirt (Chevrolet) and unCEENshirt (Caprice), UNCENShirts! (Impala), UNICENShirts! (Chevelle), UNDERCENShirts! (Nova). Quite honestly I can't even tell your words apart, much less make any distinction between them.
You want distinction in branding - not Impala, IMPala, Impalla, impaLLa representing four entirely different cars.
On the other hand, when you come up with a distinct 'brand', you should have a corresponding distinction between the products. Don't come up with a brand, then fill it in with products - sort your products in some logical fashion, then come up with 'brands' for them. Chevrolet developed a mid-size, mid-price car then
named it a Chevelle, they didn't decide one day 'Hey! We need a Chevelle! - get busy!'
You also want what the 'brand' represents to be different - an Impala is a larger, fancier car than a Nova. You don't brand one model an Impala and the same car with power brakes an ImpaLLa. Your first two 'brands' Unceenshirt and Uncenshirt are like that - same exact design shirt with different words on them. If you're going to do that make them all distinct under the main brand 'Uncenshirt'. Kleenex comes in dozens of styles of packaging and colors, but it's all Kleenex.
When somebody asks one of your customers about their T-shirt, do you want them to say "It's an Uncenshirt' or 'I don't remember, something spelled funny'. If you want sub-brands, make them distinct - one with the over and underscore logo and one with images, say. It's just too confusing to be memorable the way it is.
As to the site - there's a mysterious searchh Duck, Duck, Go, link just below the center column nav bar. Don't know why it's there, but it throws everything down the page, leaving a big gap.
Your center column is 3 across, yet you have 4 category links -
it looks like one of those old 'Plan ahead' posters with the A right up against the right margin and the D below it. Just my thought - combine the products in the first two 'sub-brands' and leave 3. It would make your site look a lot less like a series of random acts.
You have 6 categories listed on the left nav - 5 of which are 'Coming Soon' - the death knell fo the internet. Check out how many sites there are from 1999 that are still 'Coming Soon!' Take 'em off 'til you have something for them to do - put a product image up there or something. Maybe a coupla Amazon items. If you want those sub-brand things, put them over there.
I'm still trying to figure out what those are for, since all of you products are shown on the first page. It's like you walk into a grocery store and it's arranged normally, all the normal things on the normal shelves and you walk to the back and there's a series of doors that say 'Bread', 'Meat', 'Cupcakes'. If you're going to have them put something different behind them, otherwise they're just taking up space.
The site's very difficult to navigate - you can't go from one section to the next section without backing up to the main page. That's very tedious, especially once you realize that what you're seeing in the sections is all on the first page.
If you want to keep them on the site put some nav at the bottom of the section page that'll lead to the next section. If I went to the first section, then backed up and went into the second section and found the exact same shirt as the first section with four different words I probably wouldn't be too curious about what was in Section #3. The second time I got to the main page I'd probably split.
About the product display - I looked at the 'beLIEve (catchy design, cudos) shirt for example, dark gray lettering on a washed out black shirt - had to look at the caption to see what was on it. T-shirts are pretty graphic - people see something, it strikes them and they buy it. They don't look at a shirt that they can't make out and start looking around for an explanation. It's like going to "www bikinisonthebeach com" and finding written descriptions - people buy what they see - you're not selling roto-tillers. So anyways - I pursued it, wanted to see what it looked like in white - went to the detail page, selected the color and nothing happened, selected a size and boom - it turned white - then tried to go back to black and it just stuck on white. You might have an explanation for this, but it does no good when someone's trying to buy your product - you're not there, it has to work.
Since you're logo's are red and one of the shirt colors is red I wanted to see how that was handled. Apparently red shirts are not available, I had to guess this because nothing happened when I chose red for the shirt color. If I was trying to buy a shirt at this point I'd probably go elsewhere.
Every time I flipped a switch I had to wiggle the bulb.
Well, there's a few other things, click on a shirt and a different shirt pops up (made of lies/truth). The same shirt with different word, one's $10 (focus) and one's $15 (made of lies), no mention of the shirt construction or quality anywhere on the site, sliders under the shirt detail aren't the same shirt, etc. but this is kinda windy already.
All this was meant to be helpful, hopefully it'll be taken that way, but you never seem to know on the internet.