made a brand need help with target audience

Just some observations from a customer point of view.
I know you mentioned you made a 'soft launch' or rollout or whatever, just means the site isn't done yet. That really doesn't matter from the customer point of view, the customer sees what the customer sees.

As to the branding - um, not much 'branding', except for the main one 'Uncenshirt'. I liked the logo a lot. The four 'categories' or sub-brands don't make much sense.
Imagine it like a car - you have a Chevrolet and within the Chevrolet brand you have different models that are 'sub-branded', Caprice, Imipala, Chevelle, Nova, etc.as it seems that you've tried to do here with Uncensorshirt (Chevrolet) and unCEENshirt (Caprice), UNCENShirts! (Impala), UNICENShirts! (Chevelle), UNDERCENShirts! (Nova). Quite honestly I can't even tell your words apart, much less make any distinction between them.
You want distinction in branding - not Impala, IMPala, Impalla, impaLLa representing four entirely different cars.

On the other hand, when you come up with a distinct 'brand', you should have a corresponding distinction between the products. Don't come up with a brand, then fill it in with products - sort your products in some logical fashion, then come up with 'brands' for them. Chevrolet developed a mid-size, mid-price car then named it a Chevelle, they didn't decide one day 'Hey! We need a Chevelle! - get busy!'

You also want what the 'brand' represents to be different - an Impala is a larger, fancier car than a Nova. You don't brand one model an Impala and the same car with power brakes an ImpaLLa. Your first two 'brands' Unceenshirt and Uncenshirt are like that - same exact design shirt with different words on them. If you're going to do that make them all distinct under the main brand 'Uncenshirt'. Kleenex comes in dozens of styles of packaging and colors, but it's all Kleenex.
When somebody asks one of your customers about their T-shirt, do you want them to say "It's an Uncenshirt' or 'I don't remember, something spelled funny'. If you want sub-brands, make them distinct - one with the over and underscore logo and one with images, say. It's just too confusing to be memorable the way it is.

As to the site - there's a mysterious searchh Duck, Duck, Go, link just below the center column nav bar. Don't know why it's there, but it throws everything down the page, leaving a big gap.
Your center column is 3 across, yet you have 4 category links -
it looks like one of those old 'Plan ahead' posters with the A right up against the right margin and the D below it. Just my thought - combine the products in the first two 'sub-brands' and leave 3. It would make your site look a lot less like a series of random acts.
You have 6 categories listed on the left nav - 5 of which are 'Coming Soon' - the death knell fo the internet. Check out how many sites there are from 1999 that are still 'Coming Soon!' Take 'em off 'til you have something for them to do - put a product image up there or something. Maybe a coupla Amazon items. If you want those sub-brand things, put them over there.
I'm still trying to figure out what those are for, since all of you products are shown on the first page. It's like you walk into a grocery store and it's arranged normally, all the normal things on the normal shelves and you walk to the back and there's a series of doors that say 'Bread', 'Meat', 'Cupcakes'. If you're going to have them put something different behind them, otherwise they're just taking up space.
The site's very difficult to navigate - you can't go from one section to the next section without backing up to the main page. That's very tedious, especially once you realize that what you're seeing in the sections is all on the first page.
If you want to keep them on the site put some nav at the bottom of the section page that'll lead to the next section. If I went to the first section, then backed up and went into the second section and found the exact same shirt as the first section with four different words I probably wouldn't be too curious about what was in Section #3. The second time I got to the main page I'd probably split.

About the product display - I looked at the 'beLIEve (catchy design, cudos) shirt for example, dark gray lettering on a washed out black shirt - had to look at the caption to see what was on it. T-shirts are pretty graphic - people see something, it strikes them and they buy it. They don't look at a shirt that they can't make out and start looking around for an explanation. It's like going to "www bikinisonthebeach com" and finding written descriptions - people buy what they see - you're not selling roto-tillers. So anyways - I pursued it, wanted to see what it looked like in white - went to the detail page, selected the color and nothing happened, selected a size and boom - it turned white - then tried to go back to black and it just stuck on white. You might have an explanation for this, but it does no good when someone's trying to buy your product - you're not there, it has to work.
Since you're logo's are red and one of the shirt colors is red I wanted to see how that was handled. Apparently red shirts are not available, I had to guess this because nothing happened when I chose red for the shirt color. If I was trying to buy a shirt at this point I'd probably go elsewhere.
Every time I flipped a switch I had to wiggle the bulb.

Well, there's a few other things, click on a shirt and a different shirt pops up (made of lies/truth). The same shirt with different word, one's $10 (focus) and one's $15 (made of lies), no mention of the shirt construction or quality anywhere on the site, sliders under the shirt detail aren't the same shirt, etc. but this is kinda windy already.

All this was meant to be helpful, hopefully it'll be taken that way, but you never seem to know on the internet.

@ wtd

you dont know how glad i was to see such a long post and criticism

I am still processing everything you wrote.. but i just wanted to say thanks for your input.

My site is definitley not finished, becasue there are so many aspects to fix, such as prices, SEO, layout, etc. The only reason i did a soft launch was because I had so many designs, so I wanted to sure what the response to my shirts were before i invested in a huge inventory.

I wanted to ask you if you think a soft launch was a good idea, esp because my website was far from finished. I worked out my brand for a while, so I guess i sorta rushed into the process of a soft launch especially with my unfinished website. Do you think this would hurt future sales? I haven't done any offline marketing becasue I am preparing for that after my site is finished and organized.

But I am definitely implementing your advice into my site, if you do not mind.

I hope you don't mind if i ask you a couple of questions later on after I reread your post. Thanks again WTD!

The only reason i did a soft launch was because I had so many designs, so I wanted to sure what the response to my shirts were before i invested in a huge inventory.

Click to expand...

The only problem with that is that you're not going to get a reaction to your designs, you're going to get a reaction to your broken website. If I like the shirt, but want to see it in white, then change my mind and actually want to buy a black one, but the broken site won't let me go back to the black one ... see what I mean? Customer liked the shirt, but gave trying to buy it.

I'd fix those things first - seems no shirt is available in red, take out the red option, fix up the color selection scripts, etc.
Once they hit your site they should be on ice with wet leather soled shoes headed to where you get their credit card.

As to the SEO, there's almost no text on your site and nothing in an <H1> tag. What you have in <H2> tags is 'Categories', 'Newsfeed', and 'Featured' - nothing that tells the search engine anything about you.

You have 46 images and 30 of them have empty alt tags. Search engines don't see pictures.

Replace that dead menu on the left with a good description of your product, actually the link you put in your first post is better than anything found on your site, and get some keywords in it.
The meta description is a good paragraph describing your product, but about twice as long as it should be for a meta description. Ditto with the keywords (48 of 'em!), pick a dozen or so and stick with 'em, should be something less than about 120 characters or so altogether.
Just some more random thoughts after another quick look.
If I can answer question, happy to. Lotsa great info on this site too.

@Fenrir - ain't that the truth. Not worth my money. THey throw a jargon cloud around your head and by the time your vision clears your all your rmoney's gone and you're sitting there with 1200 links from crap sites in languages you can't speak. Your site goes to #3 in Google for ten minutes and then disappears from the SERPs forever.

@uncenshirt -
Whether you leave it up or not while you fix is pretty much neither here nor there. I just tried to follow your site from picking a shirt to buying it. Got to the checkout page and there's no way to buy it - no CHECKOUT button. Also when I tried to estimate the shipping and tax it told me that you couldn't ship to California.

So if it's not up you won't get customers, if it is up they can't buy anything - same difference.
Run through your site one time and try to buy a shirt and then address all the stuff that gets in the way of that.
Then get someone who's never seen the site to do the same thing - note the problems and fix them.
Don't worry about anything else until the site works and people can buy your stuff! Not much matters until that can happen.
Since the field is very competitive I'd think that you'd get better bang for the buck to spend more effort on offsite and offline marketing than SEO. In other words, you're more likely to get more sales running around the internet getting people to know about you than hoping to plow your way to the top on Google and letting people find you.
I see you've started everything at once. So to keep from getting overwhelmed, just take the three steps one at a time -
1) fix the site
2) offsite marketing (you seem to be doing good at this, props)
3) work in some SEO if you get the chance. You can figure this out and do it yourself, there's only a coupla things to do. Change/add the easy things, don't obsess on it.

If you're obsessive, obsess on #1, then on #2, then just do #3 while continuing to obsess on #2.