Hi everyone. I have a peculiar question. I'm trying to buy the licensing rights from a company to use their vector artwork. Is there a general guideline for pricing of licensing rights? Neither of us is very familiar and we're trying to work out a fair price.
Does anyone have any thoughts on this?
It really depends on a number of factors. Exclusive use or not? Non exclusive vector artwork is pretty cheap. $10 and up. So it depends on the work more than anything else.
I was proposed by the company owning the artwork to pay them 10% of my gross sales as license to use their artwork. Does that sound fair, or too much? It's a simple vectorized one color piece of artwork.
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