Launching soon need expertise!

11354 Views 54 Replies 18 Participants Last post by Madness2011, Sep 13, 2012

JBI78

Discussion Starter · Jul 25, 2010

Getting to the point.

I am building a niche brand, and am trying to see if I have all basis covered (as much as humanly possible). I expect to launch by next February only because I am the sole financier and am not looking to get investors (taking the Johnny Cupcakes route) I have about 8 girl designs 24 each, and 6 guy designs 24 each in my home office as inventory. I still want to add 5 more girl designs, along with about 8 more for the dudes. In addition to this I am working with a company in Orange County to do my Finishing Embellishments i.e. Hem Labels, Tab Labels, and neck tags. This will come to an extra 7k aside from the 6k that I have already spent. My thing is I have studied this business to death, but I still want more education to minimize costly mistakes. Okay so my reasoning behind the solid investment is because I want to over do my professionalism. Meaning I am an online retailer so I want people to feel comfortable pulling out their Credit Card to make a purchase. To me it's like this; The more you have to offer the bigger you seem to the consumer, just my own opinion. My question is AM I DOING TO MUCH?

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kimura-mma

· #2 · Jul 25, 2010

Hey JBI78.

I think it's great that you are thinking ahead as much as you are. You are focusing on the big picture of your overall branding, not just selling a few t-shirts.

However, one thing stood out to me in your post... "Okay so my reasoning behind the solid investment is because I want to over do my professionalism." Rodney has pointed out several times on the forums that people tend to spend on extra bells and whistles because it satisfies their needs, even if it does not add to their customer's value or satisfaction. I think this is a very good point and one that gets overlooked very often.

That said, there is a time and place for everything. Having a wide variety of styles and finishing embellishments can be a great thing. But in my opinion, they are something that is more important when selling through retail stores, not just your own online store. So it may make sense to scale things down slightly when starting out, keep your costs at a modest level and you can grow in variety and finishing as your business grows.

I believe this is especially true when selling to a specific niche. Johnny Cupcakes, for instance, didn't have all the bells and whistles he has now when he started out. Tapout too. They just had a logo on a cheap shirt. But because they targeted the MMA crowd, and they were the only ones doing it, the became successful as the UFC became successful.

I hope this helps and good luck with your brand.

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JBI78

Discussion Starter · #3 · Jul 25, 2010

@Kimura-mma
Thanks for your expeditious response!
I hear you on a variety of key points that you documented in your response to my post. For that I thank you. With that being I have to be honest and let you know that Johnny Cupcakes, while being my mentor (along with Robert Kiyosaki, an Michael Gerber) he is also my competition. I can't help but wonder would he have spent the money on the "additional bells and whistles" from the start if he could afford to do so. He always talks about "quality over quantity" and how cost was never an issue when he went forward with branding. I am also considering wholesaling as well but I am having a hard time meeting the wholesale cost/profit area because when I walk into places like Planet Funk, Pac Sun, Forever 21, or Hot Topic I am seeing tees selling for 12-25 bucks, and 25.00 dollars is pretty much the high point now days, atleast when looking in the stores that would consider taking a risk on my brand. Lastly I was thinking to myself "I don't want to be considered a "T Shirt Line" " and with that in mind I started wondering will it be best to add more Tees (along with the extra bells and whistles) or should I add other products to my arsenal of tees. I consider my brand identical to Sanrio Inc/Hello Kitty when it comes to future products and accessories, I want to be able to brand anything and everything. I was thinking once I perfect my tees I can add more products, or should I launch with more products.. It all boils down to - You only get 1 chance to make a first impression. I really don't want to screw that up.

- EJ

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chobay

· #4 · Jul 25, 2010

You say you are in a niche, but you want to be a brand? I'm not sure the 2 necessarily need to go together. I'm in a niche, and my shirts sell b/c you can't find them anywhere else. I don't need all the bells and whistles and have never had anyone ask me, "why don't you have fancy tags?".

If you are trying to build a brand, I don't want to burst your bubble, but it is EXTREMELY hard. It takes a lot of dedication to build a brand in a sea of brands. There was one guy on here that nitpicked every single aspect of branding and packaging his shirts. After a year of this he launched. After 2 weeks of no sales, I haven't seen him on here anymore..

JBI78

Discussion Starter · #5 · Jul 25, 2010

chobay said:
You say you are in a niche, but you want to be a brand? I'm not sure the 2 necessarily need to go together. I'm in a niche, and my shirts sell b/c you can't find them anywhere else. I don't need all the bells and whistles and have never had anyone ask me, "why don't you have fancy tags?".

If you are trying to build a brand, I don't want to burst your bubble, but it is EXTREMELY hard. It takes a lot of dedication to build a brand in a sea of brands. There was one guy on here that nitpicked every single aspect of branding and packaging his shirts. After a year of this he launched. After 2 weeks of no sales, I haven't seen him on here anymore..

@Chobay, I am not certain I understand your reply. Are you saying that you can't be a niche brand? Johnny Cupcakes (Cupcake themed niche) Hello Kitty (a brand that is based on a character that is a cat) I can go on and on... I have taken courses and attended lectures of people who build there brands with hard work so I am not unaware of the hardwork involved, I don't know where I translated that it was easy in my previous post. With that being said I am not here to compare myself to someone who didn't make any sales in the first 2 weeks of his/her launch as that person is not here to state there defense in that regard... You just stated that you haven't seen them on here anymore. So that tells me that you are making an assumption that this person has not made sells... Regardless.. To each is own. I have failed with other half attempts in the past and have corrected my mistakes and pivoted. I already have offers on the table from stores that I am not interested in selling to because it is not a good fit for my brand. If you don't need to nit pick on quality i.e. Finishing embellishments, Website (viral youtube strategies) Cashflow analysis, Tradeshow planning, Production, Systems, and the rest of the process then more power to you. I know that if I give my brand 100 percent, and I am 100 percent satisfied with my product and business operation that if I do "fail" I know that I gave it a REAL SHOT not half assed... I am here for more unfound knowledge but your statement " I don't want to burst your bubble, but it is EXTREMELY hard. It takes a lot of dedication to build a brand in a sea of brands." Makes me feel like you are under the impression that I am a novice at this. If this is the case you are sadly mistaken..

E.J

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abmcdan

· #6 · Jul 25, 2010

I have a niche product line that I sell via the internet and our sales are in the 6 figures after 2-3 years of starting.

That being said here are some of my thoughts.

- Spend more money, time, and energy on advertising and promotion than on hang tags and pretty boxes. A good product that is seen a bunch by your target audience is way better than a perfect product that no one knows about.

- Figure out a way to produce some of your products on demand in the beginning. It's near impossible to know what will be your biggest seller. This will leave you flexibility to follow trends quickly instead of having to save up money to produce a new item.

- Be realistic and stick in there for the long haul. It can take years to build up a good selling website.

I got to go for now but I will post more if I think of it.

Hope this helps some.
Andy

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chobay

· #7 · Jul 25, 2010

JBI78 said:
Makes me feel like you are under the impression that I am a novice at this. If this is the case you are sadly mistaken..

E.J

Don't get all bent out of shape...

If you have all your ducks in a row, more power to you. I'm just agreeing with other posters that spending a huge amount of effort on embellishments doesn't necessarily translate to a building of your brand OR sales.

You say you are not a novice, but the title of the thread is "need expertise!".. Have you actually sold a shirt yet?

JBI78

Discussion Starter · #8 · Jul 25, 2010

abmcdan said:
I have a niche product line that I sell via the internet and our sales are in the 6 figures after 2-3 years of starting.

That being said here are some of my thoughts.

- Spend more money, time, and energy on advertising and promotion than on hang tags and pretty boxes. A good product that is seen a bunch by your target audience is way better than a perfect product that no one knows about.

- Figure out a way to produce some of your products on demand in the beginning. It's near impossible to know what will be your biggest seller. This will leave you flexibility to follow trends quickly instead of having to save up money to produce a new item.

- Be realistic and stick in there for the long haul. It can take years to build up a good selling website.

I got to go for now but I will post more if I think of it.

Hope this helps some.
Andy

@abmcdan
Awesome advise!! Two key ingredients I look for when filtering advice. Positivity, and No Sugar Coating.. You came with both! - Thanks a Million

E.J

JBI78

Discussion Starter · #9 · Jul 25, 2010

chobay said:
Don't get all bent out of shape... If you have all your ducks in a row, more power to you. I'm just agreeing with other posters that spending a huge amount of effort on embellishments doesn't necessarily translate to a building of your brand OR sales.

You say you are not a novice, but the title of the thread is "need expertise!".. Have you actually sold a shirt yet?

@chobay.. I never said extra embellishments = sales. However I disagree with you on the branding part. Embellishments do add branding to your product. It helps to distinguish you from the rest of the brands available, doesnt it? To answer your question about the shirts.. Yes I have sold almost 75 of 86 tees at a private function prior to even considering taking it on as a business project. No hard feelings at all, to be honest I even if I was an expert I would still seek other experts point of view. This is why Entrepreneurs have mentors and professional basketball players (experts at what they do) have coaches... Learning never stops.. Hence the posting title in question.

JBI78

Discussion Starter · #10 · Jul 25, 2010

abmcdan said:
I have a niche product line that I sell via the internet and our sales are in the 6 figures after 2-3 years of starting.

That being said here are some of my thoughts.

- Spend more money, time, and energy on advertising and promotion than on hang tags and pretty boxes. A good product that is seen a bunch by your target audience is way better than a perfect product that no one knows about.

- Figure out a way to produce some of your products on demand in the beginning. It's near impossible to know what will be your biggest seller. This will leave you flexibility to follow trends quickly instead of having to save up money to produce a new item.

- Be realistic and stick in there for the long haul. It can take years to build up a good selling website.

I got to go for now but I will post more if I think of it.

Hope this helps some.
Andy

Hey Bro,
Quick question, I am going to see about print on demand but I am not into the whole "Cafe Press/ Zazzle" way of doing things.. Currently I get 24 tees printed (gets costly with a low qty but thats where I stand at this point in time) What can you say is the best form of advertising and marketing aside from Social Media?

Thanks bro!!
E.J

kimura-mma

· #11 · Jul 25, 2010

JBI78 said:
I can't help but wonder would he have spent the money on the "additional bells and whistles" from the start if he could afford to do so.

It's the "afford to do so" part that speaks volumes. If your budget allows for the bells and whistles, then no doubt about it you should go ahead with it. If the money is there, then it really comes down to the creative foresight to brand yourself.

But if you're on a modest budget, then that's where you need to make a decision. You seem to be in this for the long term, so branding is very important. But also from a business standpoint, the deeper you put yourself in the beginning the more you have to make back to get your business sustainable. This business is about turning inventory. Sometimes it works well to start modest, sell shirts, then grow into more designs and hang tags, labels, etc later on. I don't think there's a right or wrong answer. You need to weigh the pros and cons for your brand. Two good questions to ask yourself are: 1) Will the bells and whistles make you more money? 2) Will your targeted consumers expect the bells and whistles? If you answer "yes" to one of those, then you probably have your answer.

JBI78 said:
I am also considering wholesaling as well but I am having a hard time meeting the wholesale cost/profit area

Pricing is a huge factor when dealing with retail stores, especially the ones you mentioned. They need to make big margins. But keep in mind, those stores can order large volume. So make sure you price yourself based on that potential volume, not the volume you may be doing now.

JBI78 said:
Are you saying that you can't be a niche brand? Johnny Cupcakes (Cupcake themed niche) Hello Kitty (a brand that is based on a character that is a cat) I can go on and on...

I know this is a bit off the topic, but I wanted to mention it. A theme and a niche are different things. A theme is what the brand and designs are based on. But the niche specifically defines a segment of the market, so it is more about the consumer than the brand.

Often times when a brand is developed, one gets determined before the other. When the theme is developed first, it's possible that the theme can fit into multiple niches. But when the niche is developed first, the theme typically has to stay the course of the niche. So it's important to understand and identify your theme and niche so they ultimately define a cohesive brand.

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OriginalShortees

· #12 · Aug 3, 2010

In response to your question "am I doing to much?" I agree with the others on here that you are. You are thinking about important things. Over the course of your business they are issues that can make a difference. Right now they are not as important as you think they are.

There as many issues involved in launching and building a successful business and establishing a brand. You have limited resources available to you now, both in terms of money and time. You can use up those resources on worrying about every detail or you can focus on the most important issues that will get your company launched and enable you to market and sell you products. It is great to have successful companies that you aspire to compete with or can borrow ideas from but they did not get to where they are overnight. It took a good idea, hard work and time. If the small details you were worrying about made all the difference, we would all attack them in our own businesses and there would be a ton of super successful brands.

Even the most niche product or great idea needs a little luck. Yes you create that luck by working hard and being prepared to take advantage of opportunities you find. I run a very niche product and everything on paper says I should be the most successful person you ever met. In reality even with a great idea its hard to reach customers, the right customers.

Relax, enjoy the journey. Nothing beats working for yourself and building a business but its going to take a while. Focus on getting the site up and selling more. Listen to what your customers are saying and you will learn a ton that you had not thought of. Your reputation will not be set by what happens in your first few months of business. How you treat customers over the long run will make the difference and with a little luck, you'll have more resources in the future to take care of all the details you are worrying about now.

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JBI78

Discussion Starter · #13 · Aug 3, 2010

OriginalShortees said:
In response to your question "am I doing to much?" I agree with the others on here that you are. You are thinking about important things. Over the course of your business they are issues that can make a difference. Right now they are not as important as you think they are.

There as many issues involved in launching and building a successful business and establishing a brand. You have limited resources available to you now, both in terms of money and time. You can use up those resources on worrying about every detail or you can focus on the most important issues that will get your company launched and enable you to market and sell you products. It is great to have successful companies that you aspire to compete with or can borrow ideas from but they did not get to where they are overnight. It took a good idea, hard work and time. If the small details you were worrying about made all the difference, we would all attack them in our own businesses and there would be a ton of super successful brands.

Even the most niche product or great idea needs a little luck. Yes you create that luck by working hard and being prepared to take advantage of opportunities you find. I run a very niche product and everything on paper says I should be the most successful person you ever met. In reality even with a great idea its hard to reach customers, the right customers.

Relax, enjoy the journey. Nothing beats working for yourself and building a business but its going to take a while. Focus on getting the site up and selling more. Listen to what your customers are saying and you will learn a ton that you had not thought of. Your reputation will not be set by what happens in your first few months of business. How you treat customers over the long run will make the difference and with a little luck, you'll have more resources in the future to take care of all the details you are worrying about now.

Thank you for your advice as it seems very logical. With that said, I have taken the liberty of minimizing my launch in order to have cashflow working at all times. Rather than tied up in inventory.

This means I will only place embellishments on exclusive items on my inventory.

The Viral video lookbook will have to wait a few months.

Lastly I will take the funds I have allocated for the previously mentioned and use it for things like promotional give aways at local colleges, and via social media sites. In addition to this I will be able to use some funds for marketing in addition to my word of mouth campaigns through out Southern Califronia.

Other notes: Swag bags for celebs (through publicists)

Magazine freebies matching my genre/ market.

and Lastly (again) I will continue to save funds for seminars/educational products e.g. Robert Kiyosaki's B-I triangle/ E-Myth by Michael Gerber...

Thanks again you have been awesome!
P.S

Did you know about these guys?
Shorty's Skateboard Products

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Rodney

· #14 · Aug 4, 2010

Lastly I was thinking to myself "I don't want to be considered a "T Shirt Line" " and with that in mind I started wondering will it be best to add more Tees (along with the extra bells and whistles) or should I add other products to my arsenal of tees.

If I'm reading everything here correctly, am I correct in assuming that you haven't sold anything yet?

My biggest suggestion to you would be to stop adding new products and bells and whistles and get your products in the hands of customers.

I get this feeling from your posts that you want to launch and have everything "just right". I get that feeling a lot when I build websites. I want all my "tees" crossed and my i's dotted. But there does come a point when you just have to *launch* because you can't move forward and make a sale if nobody sees your stuff.

It sounds like you want to launch with this big bang and massive array of products, but really you don't need all that.

I would say to launch now. See if your products actually sell, and then build from there.

It would be scary to see you invest 6K and then invest another 6-7K before you've even found out of people like what you're selling.

If you've got 6-7K more in your budget, I'd say spend that money building a kick *** (beautiful, functional, confidence inspiring) ecommerce website and more importantly, spend the money on advertising and marketing to get your product in front of your niche market.

If they like the designs you have now, you can start building a brand based on those initial loyal fans. Ask THEM what they want to see next. Get THEM involved in the growth so they'll want to help you spread the word. Add new products based on feedback and good business sense and keep your customers in the loop and stay connected to them via Facebook and Twitter.

That 7K could go a long way (ie. You probably wouldn't even need half of it), to actually getting those first t-shirts out the door. Those sales could then pay for new products, show you some trends (what sells, what doesn't), and get you an actual "starting point".

Best advice I can give would be to just START selling. You can always grow and change once that happens. Be flexible.

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JBI78

Discussion Starter · #15 · Aug 4, 2010 (Edited)

Rodney, I have been on this site a few times and you have always gave great advice. I thank you. For conversational purposes, you may have noticed that I have no links or any type of self designating leads to what it is that I am doing. Well I guess I am kind of nervous after seeing what happened to Johnny Cupcakes, being that I don't have the resources to fly to Korea and fight people like Benny Frying Pan... With that said I do have a loyal following on the social media sites and I have been building with word of mouth. I have given several tees away to build good will (247 tees to be approximate) and surveyed over 250 individuals to find out what my target market wants to see in the product I produce for them. I also garnered opinions on price and other valueable forms of market analysis. So I am pretty certain that there is a demand for my product. In addition to this I often receive inquiries on how to get the shirt off my back by random people. I know it sounds to good to be true but I made it that way by what I call "test wear" for the last 4 years (I didn't have launch money so all I did was study and test) I have been wearing tees for critiquing purposes only. When I got a certain number of compliments on a design I documented that information and am now putting these designs into production. Yes I know I can't be scared of infringement because there is no avoiding it, and yes I am trying to make a good first impression. However, based on the correspondence on this site I have toned my desire to perfect things way down and instead of a February launch I will launch in December. My web design will be similar to Ugmonk.com and when sales come in I will reinvest in its upgrading, this goes for everything I do in my business.

You all have been awesome.
I hope I can live up too my alter ego's expectations of my brand. Once Legal Zoom sends the copyright document via email I will be able to let you know what the niche is within my brand.

Thanks again
EJ

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JBI78

Discussion Starter · #16 · Aug 4, 2010

Rodney said:
If I'm reading everything here correctly, am I correct in assuming that you haven't sold anything yet?

My biggest suggestion to you would be to stop adding new products and bells and whistles and get your products in the hands of customers.

I get this feeling from your posts that you want to launch and have everything "just right". I get that feeling a lot when I build websites. I want all my "tees" crossed and my i's dotted. But there does come a point when you just have to *launch* because you can't move forward and make a sale if nobody sees your stuff.

It sounds like you want to launch with this big bang and massive array of products, but really you don't need all that.

I would say to launch now. See if your products actually sell, and then build from there.

It would be scary to see you invest 6K and then invest another 6-7K before you've even found out of people like what you're selling.

If you've got 6-7K more in your budget, I'd say spend that money building a kick *** (beautiful, functional, confidence inspiring) ecommerce website and more importantly, spend the money on advertising and marketing to get your product in front of your niche market.

If they like the designs you have now, you can start building a brand based on those initial loyal fans. Ask THEM what they want to see next. Get THEM involved in the growth so they'll want to help you spread the word. Add new products based on feedback and good business sense and keep your customers in the loop and stay connected to them via Facebook and Twitter.

That 7K could go a long way (ie. You probably wouldn't even need half of it), to actually getting those first t-shirts out the door. Those sales could then pay for new products, show you some trends (what sells, what doesn't), and get you an actual "starting point".

Best advice I can give would be to just START selling. You can always grow and change once that happens. Be flexible.

Hey Rodney can I get your opinion of the Ugmonk.com website?

E.J

Rodney

· #17 · Aug 4, 2010

I have given several tees away to build good will (247 tees to be approximate) and surveyed over 250 individuals to find out what my target market wants to see in the product I produce for them. I also garnered opinions on price and other valueable forms of market analysis. So I am pretty certain that there is a demand for my product. In addition to this I often receive inquiries on how to get the shirt off my back by random people.

It sounds like you've been doing some good market research, that's a great start!

I would just caution about thinking that inquiries and interest will translate to initial or sustained sales. I don't know if you think that way, but it's a good thing in general to bring up.

Here's a good thread that kind of touches on that a bit: http://www.t-shirtforums.com/general-t-shirt-selling-discussion/t104860.html

instead of a February launch I will launch in December.

December is a very busy retail shopping center. My suggestion would be to launch *before* then if you can so the word of mouth and buzz can be there and you can get over any bumps/mistakes BEFORE the heavy retail shopping starts.

It'll take you a while for your site to show up in search engines, so the earlier you can get your site out there before November/December, the better off you'll be.

Best of luck with your line. It sounds like you're doing what it takes help get you started off in the right direction.

Rodney

· #18 · Aug 4, 2010

JBI78 said:
Hey Rodney can I get your opinion of the Ugmonk.com website?

E.J

It's a nice website. Clean and easy to navigate. It's also powered by BigCartel.com

Not that it has to be powered by that site though...meaning, you could probably get the same general look (t-shirt designs right away with great product images that you can click to go to the add to cart page) with almost any shopping cart program.

JBI78

Discussion Starter · #19 · Aug 4, 2010

Rodney said:
It's a nice website. Clean and easy to navigate. It's also powered by BigCartel.com

Not that it has to be powered by that site though...meaning, you could probably get the same general look (t-shirt designs right away with great product images that you can click to go to the add to cart page) with almost any shopping cart program.

That is exactly who I use now.. I pay 19.00 monthly and they host my custom domain (blog) until I launch.

Shamatv.com is great for social media advice..
EJ

JBI78

Discussion Starter · #20 · Aug 4, 2010

Rodney said:
It sounds like you've been doing some good market research, that's a great start!

I would just caution about thinking that inquiries and interest will translate to initial or sustained sales. I don't know if you think that way, but it's a good thing in general to bring up.

Here's a good thread that kind of touches on that a bit: http://www.t-shirtforums.com/general-t-shirt-selling-discussion/t104860.html

December is a very busy retail shopping center. My suggestion would be to launch *before* then if you can so the word of mouth and buzz can be there and you can get over any bumps/mistakes BEFORE the heavy retail shopping starts.

It'll take you a while for your site to show up in search engines, so the earlier you can get your site out there before November/December, the better off you'll be.

Best of luck with your line. It sounds like you're doing what it takes help get you started off in the right direction.

Thanks for the advice Rodney!
I can see where you are going with the link referencing the people who show interest in a brand only to loose interest or disappear later. I would think that is considered common with anything.

My research was done on the sole premise of garnering tangible feedback for developing a product. I never anticipated a future purchase from the people who showed genuine interest in my product. I conducted research for marketing purposes only. I just wanted to know I was going in the right direction. While processing my surveys and analyzing my market I used Jack Canfields advice (The Success Principles) and also held focus groups. Weird I know but I wanted to maximize my success. I got along with alot of people at my previous employer, so I avoided them and reached out to the cynics of my previous workplace. You know the type. The people who rarely give compliments to anyone and keep to themselves. I gathered a group of 10 individuals who I could see in my clothing line and asked them to be as critical a humanly possible for 2 reasons. #1 to grow a few layers of thick skin and learn that not everyone will like my product. #2 to learn how to please the un-pleaseable. I obtained some useful information during this time in regards to material selection, color favorites, design appeal. While doing my surveys the bulk of my volunteers provided their email address, and other contact information which will be used for a mailing list but this will be taken with a grain of salt.

I frequent entrepreneur.com and have watched several videos there (the good thing is that you can contact some of these experts via twitter and facebook)

Here is one link that can help Self-Employment Sucks!

Here is another video that has great advice... I contacted linda for advice as well (economy got the best of her but she is relaunching) Clothing Boutique Owner Starts Online - Entrepreneur Video Network - Entrepreneur.com

During a Robert Kiyosaki seminar I learned that you have to filter advice. Some advice can cripple you as you may not want to do what the next person does because they are not where you want to be in business even if they are successful, circumstances can be so different that if you try to follow someone elses start up trail you could wind up shooting yourself in the foot.
You have to follow the paths of those who have similar circumstances as yourself and use advice of experts who have failed and succeeded. I study failures and and the successful alike as they are both equally useful.

Lastly I understand what has been said as "Analysis Paralysis" meaning you keep on saying "I am not ready yet because I am not perfected yet".. This is by no means me, I have always gave myself the February 2011 deadline based on my circumstances. I know that I suffer from Perfectionitist but far from Analysis Paralysis.... With that being said I have moved my launch forward. I just recieved $1400.00 worth of tees from 2 different suppliers, and I met with my printer to go over the details of the final pre-launch project. I am more than ready to do this and ready to hit the ground running.

To be honest I have no expectations. I have data but I love Entrepreneurship and I love design. So this is not work for me (except inventory,, I HATE INVENTORY thank god for shipwire) So in closing I hope you can see where I am coming from now and I thank you for all your advice..

I am blogging at this time.
I am in the search engines on the first page.
I am familiar with SEO (enough to know that google doesn't like to be fooled by tricky cms)
I am a fan of Johnny Cupcakes way of marketing

I love the tshirt forums!!!

EJ

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